Amazon Sales Rank Chart – Do You Really Know How To Use One?

Becoming an Amazon seller is a great way to earn a living. However, it’s a competitive space and having the right data and tools is essential. Does the Amazon sales rank chart belong on the list of essential tools though?

If you want to start generating more sales, there are a number of tools to choose from. Amazon sales rank charts are free, which is a bonus if you want to collect additional data. But are they useful and how do sellers use them to their advantage?

In this review i’ll explain all.


Amazon Sales Rank Explained

Amazon sales rank is a metric that highlights the links among products within a category based on sales performance.

So, what kind of data does sales rank offer sellers?

Sellers will be able to see how well a product is selling in relation to other products in that category. The lower the sales rank, the more often people purchase that product.

Basically, sellers can see which products are selling better than their own and explore why this might be.

Sales rank is always based on products in the same category – not Amazon as a whole. There can also only be one product in each position.

For example, if product A has a ranking of #32 in the Beauty category, no other products can share that spot. However, product A can have a ranking of #32 in the Beauty category and a ranking of #51 in the Skincare subcategory.

Along with sales volumes per category, here are some of the other factors that seem to be factored into the Amazon ranking algorithm (Only Amazon will truly know how their algorithm works):

  • Sales frequency. This is how often a product sells within its category. The more you can reduce the time between sales, the higher your ranking will be.
  • Sales history. A product that fluctuates too much will negatively affect your sales rank. You want a product’s sales history to be mostly consistent.
  • Current sales. How well a product is currently selling will also boost rankings. An increase in sales indicates a product’s becoming more popular

Every listing on Amazon has a sales rank (referred to as the: Amazon Best Sellers Rank), you’ll find this number on the product details section of a listing.

amazon sales rank chart


Amazon Sales Rank Chart Explained

Amazon’s sales rank charts are created by third parties on a monthly basis.

The charts help you understand how a certain product might be performing on the Amazon marketplace. When looking at new product opportunities, i’ll use sales rank charts to help me decide if a product is worth investigating further.

Previously the majority of people used Keepa or camelcamelcamel to monitor sales rank charts.

Keepa was popular because it was free, and then last year they moved to a paid subscription model (this is when we stopped using it).

This is what an Amazon sales rank chart looks like…

what is a amazon sales rank chart

Let me explain a few things about the above sales rank chart.

  1. The pink link in the above chart is measured against the axis on the right hand side, this line tracks the amazon sales rank.
  2. The gold line shows the RRP (Recommended retail price) listing price of this product, this is usually set at high level as a sales tactic.
  3. The blue line show the actual pricing level for this particular product.

As you will see, the above chart is set over the course of 30 days, you can extend this to all time to see the lifetime story of the products performance.

The above chart is taken from Helium 10’s chrome extension, this is what we use rather than Keepa.


What Is A Good Amazon Sales Rank?

This is a good question, the answer to this depends entirely on the category the product is within.

The bigger the category, the most competition for the #1 best selling rank.

Usually we look for products that are in the top 5000 of a category.

Let me show you how the size of a category effects the performance of a product.

amazon best seller rank

The above product ranks at #5,131 in Sports and outdoors, according to helium 10 this listing generates $67,682 on a monthly basis.

The sports and outdoors category is a big one on so this ranking level is impressive as you can see.

Let’s compare this to a product based in Automotive…

amazon sales rank automotive

The above product ranks at #4,969 in automotive, according to helium 10 this listing generates $17,221 on a monthly basis.

As you can see, the automotive category is much smaller, this product ranks lower in the category but products less than a third of the sports & outdoors example.


Amazons best seller ranking system fluctuates drastically, the main reason for this is that the data isn’t updated in real-time.

This is because Amazon recalculates the best seller ranking on an hourly basis.


Tips for Improving Your Amazon Sales Rank

Let’s look at some of the ways that you could work on your sales rank.

Research & Experiment with Categories

Amazon Product Categories

The products that you choose to sell will influence your ability to rank the product.

The more competitive a category or product is, the more difficult it will be for you to rank on page 1.

Whether you’re new to Amazon or have been selling for several months, take the time to research your products properly. 

By making research a priority, you’ll make life much easier in the long term.

The video below will help you find products that aren’t too competitive.

Some sellers talk about trying to be tactical when it comes to selecting the category you wish to list your product within…

I would avoid trying to do this, you should choose the category and sub-category that is most relevant to the product you wish to sell.


Optimize Your Listings

Amazon Optimized Listings

If you’re looking for more immediate results, advertising on Amazon is a great way to generate sales and improve your sales rank.

If you also want to focus on achieving long-term and lasting results, it’s important to optimize your product listings. This all starts with solid keyword research.

Keywords are what buyers type into Amazon’s search bar to discover products.

“Face wipes” is an example of a term that a shopper would search for and one that you can use as a keyword for your listing.

If you had to type this keyword into Amazon yourself, you would clearly see how listings are using this term.

There are so many excellent keyword research tools available today but we focus on one in particular (Tutorial below).

You see with the right keyword research tools you can use the data to your advantage.

The more products there are competing for a keyword, the more difficult it will be to show up for that search term.

Once you have a master keyword list for your product, you then need to ensure they are in the right areas of your listing.


After you’ve optimized your listing, you can focus on uploading eye-catching, high-quality images, whilst ensuring that your price levels are competitive.

Every aspect of your listing is important, but what a potential buyer sees first makes all the difference.

This is why your main product image is SO important.


Create a Promotion

Amazon Promotions

There are several different ways to promote your product listings to increase sales and boost sales rank.

  • Promo Code: Offer buyers on social media an exclusive promo code for your products
  • Free Shipping: Send orders to customers at no cost
  • Percentage Off: Give buyers a percentage discount on products that need to sell more
  • Buy One Get One Free: Send customers a free product when they purchase one

One of the best ways to make a promotion more enticing is to offer it for a limited period of time, in sales scarcity is your friend.

A product or deal is automatically more attractive when there are only limited quantities available.

Just be sure to keep your profits in mind when planning promotions – they shouldn’t cut into your profits too much.

Explore Amazon’s Best Seller Lists

Amazon's Best Seller Lists

By exploring the products that are hot sellers, you can get a good idea of popular categories and popular products, use this to feed your product research process.

Look at how these listings have been optimized and how the brand is promoting that listing.

You would also benefit from looking at reviews, both positive and negative…

This way, you can identify opportunities for your own products, listings, and brand.

Applying these tactics aren’t going to help you achieve results overnight but they will give you a solid foundation from which you can grow.

There are no real get rich quick tactics when it comes to selling on Amazon, you have to be willing to evolve and put in the work.


Amazon Sales Rank Charts – Should You Be Using Them?

The simple answer to this question is yes.

Amazon’s sales rank charts are incredibly valuable, you should be using them to build a solid historical picture of a product.

When scrolling through Amazon you can use a tools DS Amazon Quick View  to quickly see the best seller ranking information, this saves you having to click through to each individual listing.

I hope that this information has been useful to you, if something that comes up in the community a lot so i thought it was worth explaining.

If you have any questions, please let me know in the comments below.

Tags: amazon sales rank, amazon sales rank chart, seller tools

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