Once you have a Seller Central account and your listings are set up and running, you will have access to Amazon business reports. If you’re seeing this data for the first time, you might be wondering what you’re looking at and what it means.
So, for this blog, I thought I would cover the differences between Amazon sessions vs pageviews.
Amazon business reports are one of those features that every seller should be taking advantage of. Data is key to understanding how your listings perform and what you need to change to make more sales.
Let’s get into it.
What are Amazon Business Reports?
Amazon business reports were created to provide sellers with data that can guide their marketing strategies. You will find these reports within the main menu of your Seller Central account.
Basically, this report tells you what is going on with your store based on how customers interact with it. This includes how often a customer orders and how many products the average customer is willing to purchase.
When you first open one of these reports, the data can be quite overwhelming. The good news is you don’t need to decipher every bit of data – it’s okay to start with the most critical aspects.
Total sales, page views, sessions, Buy Box percentage, and units ordered are some of the most important metrics.
However, this time around, I will just be focusing on page views and sessions.
The above screenshot shows you where you can find these valuable reports.
What is the Difference Between Amazon Sessions vs Pageviews?
While sessions and page views might sound similar, they are different.
Page Views on Amazon
Page views refer to the number of visits your store receives within a specific time period. Every page is counted separately, so if a customer views three pages within your store, it counts as three page views.
In terms of how this affects your store, if your page views are low, it means very few people are viewing your products. It’s important to address a low number or a drop in page views sooner rather than later. Without this traffic, you can expect fewer conversions, which could spell disaster for the future of your Amazon store.
Some of the aspects you can look at are your title, product images, and keywords. If customers are not finding your listings or showing up for irrelevant search terms, it will lower page view numbers. How appealing your listings are will also affect page views.
Related: How to download your Amazon Reviews
Sessions on Amazon
Sessions highlight how many times a customer visited your store within a specific time period. Every action that a customer takes across your store each count as a page view. However, if they perform all of these actions in one sitting, this counts as one session.
Think of it as a customer going to a grocery store and purchasing multiple items; this would be one session. If they forgot something and went back to the store, that would be a second session.
Ideally, you always want the number of page views to be higher than the number of sessions. This would indicate customers are engaged and browsing multiple products.
If you see very few sessions every month, make sure your listings are in the correct category, that your images meet Amazon’s requirements, and that you are using the right keywords.
I also recommend reviewing your pricing strategy. You could even look into repricing software to assist you with this, RepricerExpress is a solution we have been using.
Are Page Views More Important Than Sessions?
When I look at Amazon’s business reports, I focus on both these metrics. I feel they work hand in hand and help tell a complete story about your store.
As much as you want to know how many individual customers are visiting your store, you also want to know how well they are engaging with your product listings. You need both sessions and page view data for this.
Use Amazon Business Reports to Your Advantage
If you are new to Amazon, you might be thinking this is just another thing to add to your list, but these reports are valuable.
This is not to say you need to look at data every day; it’s just important to check in on the health of your store regularly if you want to increase profits.
Until next time…