Amazon reviews are precious; from a sellers perspective, we want as many positive reviews as possible.
For me, the negative Amazon reviews are just as valuable; they act as a constant feedback loop, allowing us to improve on existing product offerings.
Downloading Amazon reviews can take a long time if you don’t know what you are doing.
In this article, I’m going to show you an easy, quick way to download Amazon reviews.
By the end of this article, you are going to know exactly how we extract and analyze this gold mine of Amazon data.
Helium 10’s Review Downloader is my tool of choice for capturing Amazon reviews. Once you download and install the Xray Chrome extension, you can aggregate all reviews from a specific ASIN in seconds.
Let me take you through the steps and explain how you can use this tool.
Download Amazon Reviews Using A Review Downloader
As an FBA seller, you already understand how important it is to stand out from your competitors.
Helium 10 has many useful tools; their review downloader is probably one of the most under-rated features, in my opinion.
Here is how to use Helium 10’s Review Downloader:
Download the Extension
Click the link above and download the Extension into your Chrome Webstore, once done click on Add to Chrome.
Once downloaded and installed, you will see the extension in the top right corner.
Perform a Search on Amazon
Once you open Amazon, search for the product you are interested in. If you don’t already, now is the ideal time to create a list of products you already sell and plan to sell soon. The extension is far more useful when you already have a strategy in place.
You can now follow the same process as a buyer would by navigating to the screen with additional details on the product – this is where Helium 10 comes into play.
Put Review Downloader to Work
Next, you can click on the Helium 10 extension icon in your browser, select Review Insights, and you’ll be met with this screen.
To download the reviews, select your filters and click Extract. This will open up a new tab with all of the reviews you requested.
When looking at reviews, I usually find the 1 – 4 star reviews to be the most helpful.
This is because I’m looking for critical or opinionated views on the product; with this data, I can work out how I want to improve the product.
Products with more reviews are, of course, going to have more useful data, there is just more of it.
There are a load of different filter options that you can apply. You can filter reviews based on their dates, star ratings, or specific keywords.
I like the critical review data, knowing where competitor products are failing will ensure you don’t make the same mistakes.
You can, of course, play the other side and look for the positive points, you can use this data to improve your copy and marketing images (Give the customers what they want!).
Export the Amazon Reviews
Even though you can read and analyze reviews in your browser, a lot of people prefer to work within their own spreadsheets.
There is a lot of information at your disposal; Helium 10 give you two additional tabs, “All Questions” & “Review Analysis”.
Review analysis is instrumental; you can find common phrases, and build your marketing strategies around this data.
To download the data to sort through yourself, click on the Export button near the top of the page and download Amazon reviews to a CSV file.
Let me know if you have any questions in the comments.
How to Download Amazon Review Images & Videos
Once you open Helium 10’s Review Downloader, you will see that you have more options than just star ratings and dates.
Users also have the option to download reviews with images, videos, or both.
This is what the menu looks like:
Once you’ve extracted these reviews, you can click on the review title of your choice, and this will take you to the relevant review.
This will take you to the review, from there you can right-click on the image and save it to your computer.
If you want to download an amazon review video, find the review with the video using the helium 10 filters, once you’ve opened the review, click on the three dots on the video and there you’ll have the option to download.
Using Amazon Reviews to Your Advantage
Downloading and analyzing reviews teaches you what customers want.
The more you cater to the needs of potential customers, the more sales you are bound to make.
It is important to dive into both positive and negative reviews.
Positive competitor reviews indicate the bare minimum you need to achieve to stand out. It also highlights where you may need to innovate to provide an even better product experience for your customer.
Negative reviews are also beneficial because they showcase where your competitors are going wrong, and these are real opportunities that are available to you.
Can Amazon Reviews Be Trusted?
When you download Amazon reviews, it is only natural to wonder whether they can be trusted – you don’t want to structure your strategy around false feedback.
Artificially inflated product reviews are not uncommon, which is why it’s essential to really analyze the reviews you download. It’s about knowing what red flags to look out for.
Usually, you can spot fake reviews from a mile off; I use the helium 10 chrome extension to look at review velocity. If reviews are piling in at a crazy rate, there is usually something going on, normally when you look at the sales of a product anything more than a 5% review rate looks suspicious.
The good news is that Amazon is cracking down on incentivized reviews, which lessens the likelihood of fake reviews as time goes on.
A lot of Amazon reviews can be trusted; however, it is still essential to analyze the reviews yourself too.
There are also tools such as Fakespot that can be used to analyze reviews and weed out any false feedback.
Helium 10 Review Downloader Alternative – ScrapeHero
If you are like me, you probably like to be aware of alternatives.
Few review-related tools are as good as Helium 10, but ScrapeHero is a decent alternative.
Available on ScrapeHero Cloud, the Amazon Review Scraper tool collects information such as ASIN, review header and text, dates, and star ratings at a click of a button. This is another effective tool for monitoring customer sentiment.
ScrapeHero’s scrapers are pre-built and stored in the cloud, so there’s no need to download any software or extensions. You can access the tool from any browser and store the data on Dropbox.
These scrapers aren’t just built for Amazon either – they also work on sites such as Walmart, LinkedIn, and Yelp.
I found the tool really easy to use too, which is always a plus.
Once you create an account on the ScrapeHero marketplace, you will need to copy and paste a list of product URLs or ASINs to extract reviews.
Click on Gather Data to start the collection process, after which, you can download the data in a CSV file or send it to your Dropbox folder.
One feature that I really like about this tool is that you can also schedule crawlers and receive regular updates.
Stand Out from Your Competitors
Amazon reviews should form a solid part of your marketing/product research strategy; we explain exactly how we do it in our research training.
If you want to get ahead of your competitors, I highly recommend adding this tactic to your overall strategy.
Click here to download Helium 10’s Chrome Extension to get started.
By the way, some of the links included in this article are affiliate links. This means that if you click the link and go onto purchase one of their paid tools, we will make a commission. It’s how we keep all of this free content coming.
When it comes to review acquisition, Amazons early reviewer program might be a good place for you to get started.
If you are considering using the program, I recommend you read this before you make a choice.
If you’ve got any questions, just let me know below.