If you are going to sell products on Amazon, you need to be seen.
In fact, 70% of Amazon customers never click past the first page on their search results.
Just how easy is it to get your products into this prime position, though? The answer to that question depends on the market you are trying to move into.
Before reading this article you should know and understand how to find products to sell on Amazon, if you don’t have a read of the guide I’ve put together on this topic.
In this guide, I will share my top tips for how to get your product on the first page of Amazon.
I’ve been ranking products on page one for many years, and I think I can add value to this topic.
What Matters to Amazon
If you are trying to work out how to get your product seen on Amazon, there are a few particular areas to think about.
A lot of sellers try to overcomplicate this topic when in fact, it’s straightforward.
Amazon wants to give customers what they want.
The most important thing in Amazon’s eyes is sales velocity; how many people buy the product compared to the others around it? The product at the top of the search results will be purchased most often for that particular keyword.
Understanding Amazon’s algorithm can help you rank your listings, but the quality of your product and marketing material will do most of the work.
When launching a product, a lot of sellers will use the search, find, buy method.
It’s a great way to propel your product up the search results, but keeping it there is difficult.
Put yourself in the customers shoes…
Enter the main keyword for your product and look around; which product would you buy? In my experience, these factors are the most important:
- Review rating
- Review count
- Listing quality
How is your product going to compete with what is already being offered? What can you do differently?
Ok, so if you want to stay at the top of page one on Amazon, that’s what you need to think about, but you are here to learn how to get there in the first place.
The Honeymoon Period
A lot of sellers talk about the honeymoon period, and I certainly have experience of this.
In my experience, Amazon has always given new listings preferential treatment; it makes sense as this encourages new products to come to market.
Within the first 120 days of your listing being live you should launch your product; before you do that, you will need to understand a few things.
Let’s start with the discoverability aspect.
Amazon Product Keyword Optimization
Customers on Amazon use different keywords and phrases when they are searching for a product.
Before you create your listing, you need to find out exactly which keywords your potential customers are using.
Once you know what they are, you’ll want to optimize your Amazon listing (this article will help).
The aim is to fill your listing with relevant, high-traffic keywords, so Amazon knows what to rank you for.
Below you can see a selection of the results that show for “face masks,” all of their titles have been optimized for different keywords; with the right know-how, you can find out exactly which keywords these products are on page 1 for (more on that later).
How to Get Your Product on the First Page of Amazon
During your time as an Amazon seller, you will come across many techniques and tactics that can increase your discoverability.
If you want to know how to get your product on the first page of Amazon, spend some time on these areas.
Spend Enough Time on Keyword Research
Your products will only show up in front of potential customers if your listings contain the keywords they are using. The more relevant the matches, the higher up your products appear.
**Although the above links are affiliate links, you can actually save money by using them!**
These tools ensure you don’t miss out on essential keyword opportunities.
This includes long-term keywords, which are far more specific and tend to convert more often.
Do you remember earlier that I said with the right know-how that you can find the keywords your competitors are ranking for? Well, the video below will show you how we do it.
When it comes to keyword research, we use a tool called Magnet and a tool called Cerebro, you don’t have to use paid tools, but you’ll be at a disadvantage without them.
Keyword Placement Matters
Where you utilize your keywords also makes a difference to how well your products rank. While your keywords should be spread out across all product copy, there are a few areas you shouldn’t miss.
Your product title is essential, particularly because this is the first thing a potential customer sees.
But also, because in our experience, it holds the most weight in terms of Amazon matching your product to a search query.
With this being said, you should never create a title for Amazon’s search engine – the customer is still the most important.
Next, you want to make sure you’re using your primary keywords in your product bullet points. This is where you would highlight the key features of your product.
Lastly, there’s your product description, which is the ideal spot for long-tail keywords. To make it easier to incorporate these keywords, use your product description to tell a story. Here are my top tips for creating product descriptions that convert.
One last thing I would like to mention in this section is back-end search terms. This is where you provide additional product information that customers don’t see.
You can think of back-end search terms as metadata. It provides Amazon’s algorithm with extra details that help with ranking your listings.
Don’t forget to complete this section when optimizing your product listings; some say it’s as important as the title.
Don’t Forget Your Images
Want to increase the chances of making a sale? Make sure your images are amazing. Customers can often be persuaded with an image long before they read through your copy. Images can also encourage customers to read the rest of your listing, which further increases conversion rates. If you don’t have an eye for photos, I recommend getting assistance from someone good with a camera.
Increase Customer Reviews
When more customers purchase your products and leave reviews, Amazon sees this as a positive sign, which could increase your rankings. Asking customers for a review after a purchase is a must. Plus, the more potential customers can see how satisfied past customers are, the more sales you make. It’s basically a snowball effect.
However, you choose to ask for a review, keep in mind that Amazon prohibits sellers from offering a gift or discount in exchange for a review.
How To Get Sales
The number one factor to ranking on page one is sales. If you are making more sales than some of the other listings on page one, you’ll likely take their spot.
But how do I get sales? This is a brand new product; don’t I need to get on page one first?
No, you don’t.
Once our listing is optimized, we will drop our price to a breakeven level; we will then use PPC to drive paid traffic to our listings.
Because our price is so much lower than the competition with the same (or slightly better) product offering, we will make A LOT of sales.
After about a week or two with a high number of sales, you can start gradually increasing your price; from this point, it’s over to your product. If it’s good, the listing will stick, and you will have a long-term stream of income; congratulations.
In closing, the more you focus on SEO, the higher the chances your products will show up on page one of Amazon’s search results.
The better your rankings, the higher your conversions. And the higher your conversions, the more it signals to Amazon that customers prefer your products.
It’s a snowball effect.
Knowing how to appeal to potential customers is also a must and can further enhance your SEO results. This includes making your Amazon listing visually appealing and offering positive signals such as reviews.
Have a specific question about optimizing your Amazon product listings? Leave me a comment below.