I have decided to write this helium 10 review for a few reasons.
I promised you guys a while ago that we would review tools that make a big difference within our business and helium 10 is definitely one of those tools.
This article isn’t just a review, i’m also going to show you how to use helium 10.
A few months back we surpassed seven figures in sales on amazon, it was a pretty big moment for us!
I mean how have three friends built a seven figure business in the space of two years?
We ask ourselves this question quite often! It still doesn’t feel real at times.
A lot of our followers ask about launching products and optimising listings, everyone wants to know how we take new listings to the very top for our chosen keywords.
Well, helium 10 is a tool we use every day and to be honest, it’s how we do it.
But before you dive in head first, you need to understand how to use it!
Within this helium 10 review i’m going to talk about the different features, the pricing and how we use each tool to gain an advantage over our competitors.
If you read this article and decide that you’d benefit from the software look out for my discount coupons at the end, you can save yourself some money!
Let’s get into it!
What is Helium 10?
Helium 10 is best described as a premium suite of amazon seller tools.
At first it can be a little overwhelming, it has taken me months to learn how to use it effectively.
As they say “Patience is a virtue”.
If you are an amazon seller you’ll know all about patience..
Anyway back to helium 10. I think originally it was called “Helium 10” because it was supposed to be a suite of 10 different tools,
Maybe now we should call it “Helium 13”?
Yes, since launching they have added three more tools. I’m really not that funny am i…
The word helium refers to the desired effects of their software.
Their tools are designed to help your amazon listings “Rise to the top”.
To be fair to helium 10, since using the software a lot of our products have done exactly that.
Within this helium 10 review i can talk to your about how great it is, but i’m not sure if you’d find that very useful.
I thought i can go a step further and show you how we use each of the tools to enhance our listings…
Hopefully you find it useful.
How Does It Help Our Amazon FBA Business?
Within our business we use helium 10 to do the following:
- Selecting optimal keywords to then organise into a master keyword spreadsheet (We do this for each product)
- Competitor Analysis – Using their tools we are able to see which keywords our competitors are making their sales from
- Launching Products – We use helium 10’s data to build out intelligent launch strategies
- Finding Winning Product ideas – We use black box to look for hot product ideas within a niche
- Listing Optimization – We use helium 10 to ensure that every target keyword is indexed within our listing
- PPC Keyword Choices – By using available data we can decide on keywords that bring in maximum revenue for the lowest cost
- Backend keywords – We find common misspellings of hot keywords and add them into our backend for maximum exposure
- And Much, Much More…
Anyway, let’s move onto the next section of this helium 10 review.
Next up, Pricing! How much does helium 10 cost?
Helium 10 Pricing
The image below explains it best.
I’m on the platinum plan but i don’t pay the price advised below.
If your interested in something similar hang around and i’ll give you some discount codes at the end of this article.
Helium 10 has been a game changer for our business the fact it pays for itself every month is also pretty nice…
I know what you are thinking…
Woah, woah, woah hold on a sec Nick, what are you talking about? How could a piece of software pay for itself?
I’ll explain in more detail shortly but in simple terms, on a monthly basis Amazon pays us based on report run by one of helium 10’s tools (Refund genie).
In fact I can be a little more accurate than that..
I’ve just checked with our accounting department and Refund genie has calculated that Amazon may owe us $773.16 this month.
So it turns out we are actually making profit by using helium 10, not bad eh?
Anyway onto the next section of this helium 10 review.
Helium 10 Tools
Next up i’m going to talk you through the different helium 10 features, i will also explain how we use them for the different parts of our business.
Let’s get into it…
Helium 10 Cerebro
Now, if i was on a desert island and i could only have one helium 10 tool, it would be Cerebro.
I know that sounds intense but let me explain why.
Cerebro can do a lot of different things, the main benefit for me is competitor analysis.
By reverse searching your competitors you can find the exact keywords that are generating their sales.
Sometimes this is where i start with product ideas…
If i find a product i like, i will reverse search the top three competitors and then put their data into one spreadsheet.
From here i can look at the traffic for the top keywords.
If i think i can better their product or it adds to my brand i may feel very encouraged.
Look at how much you can learn from a competitors listing.
(Please note, this is a random listing – i am not affiliated in anyway! This is for demonstration purposes)
This screenshot should give you the idea.
From carrying out a simple reverse search i can now see the top keywords for this listing on amazon.
It’s powerful isn’t it..
The Cerebro IQ score is a useful column. It shows an internal score that helium 10 assign to a keyword.
It shows the ratio between search volume and competition, a higher score means there is a good ratio of low competition to high search volume.
If you are launching a new product, wouldn’t it make sense for you prioritize those keywords?
The exact search volume column is where you need to pay close attention to.
It shows us how many people are searching for that “exact” search term on a monthly basis.
The aim of the game is simple.
We want to get our products to the top of Amazon’s search engine for relevant keywords, with the highest amount of exact searches.
It’s as simple as that!
Helium 10 CPR Method
The letter CPR stands for “Cerebro Product Rank”.
Based on a lot of testing a lot of sellers have confirmed that it works..
The two CPR columns are also extremely useful.
I build my launch and ranking campaigns around these numbers.
The “CPR Total giveaways” column shows an estimate of the amount of units you’d need to sell under a particular search term, in order to rank on page 1.
I have trialed and test helium 10’s CPR method and it has worked for me.
Disclaimer ~ Just because it worked for me, doesn’t mean it will work for you
The “CPR daily giveaways” column is simply the “CPR Total giveaways” column divided by 8.
This is because the CPR method runs over 8 days, this column shows you how many units you’d need to be giving away or selling on a daily basis.
Anyway, let’s move onto the next tool!
Helium 10 Magnet
This is another useful tool for your keyword selection process.
It can also be used to find related long tail keywords.
For every product i launch i will create a master keyword list.
With keywords, i want to cover as many angles as possible.
This should help me achieve my goal of complete world domination (just kidding…. or am i?).
For the keyword selection process i use the following;
- Google Adwords
- Google Trends
- My Brain
Within my master spreadsheet magnet will have it’s own sheet.
Here is how i use it, i might as well carry on with the whiskey stone theme 😀 (Sorry if I’ve just uncovered your niche lol)
Ok, now things are getting juicey…
You can see that Magnet has given me a total of 1332 keywords.
Some will be great, some will be good and some will be unrelated.
It’s up to you to organise and pick out the ones that are most relevant to your product.
This is how you uncover “THE” powerful keywords.
Ok so using Cerebro and Magnet we have started to build out our Master Keyword List.
We aren’t quite finished with keywords yet.. Next up misspellinator.
Helium 10 Misspellinator
This is a very powerful too, if you learn how to use it properly you can put yourself ahead of the competition.
First things first, you will need to upload your best keywords into the misspellinator tool.
Once you’ve done this select the “prepare” button and helium 10 will get to work.
Based on these keywords Misspellinator is going to generate common misspellings that amazon does not automatically correct.
The value is here that this tool holds a database of the words that amazon does and does not auto correct.
This means you can add any of the words it doesn’t auto correct into your listing or backend.
This my friends is an extremely valuable piece of information.
Let’s have a look at the misspellings that helium 10 has found.
So for me there is nothing of huge value here, amazon already auto corrects “wiskey” but i’d go ahead and add “stoney” to my master keyword list.
Further down the page i found that 18.8% of people misspell “set” as “sett” and 6.5% of people “bourbon” as “bourdon”,
Amazon don’t auto correct either of these so i’d probably go ahead and add these to my master keyword spreadsheet.
Imagine indexing for a word your competitor hadn’t even considered, powerful stuff!
The plan with this article is to review helium 10 but also to show you how it works, hopefully you find it valuable.
Next up i want to talk to you about “Frankenstein”
Not the scary character but the helium 10 tool, it’s a keyword processor that can have a huge impact on the success of your listing.
Helium 10 Frankenstein
Once you have a complete master keyword spreadsheet with misspellings included we need to think about how we are going to make the most of the space amazon gives us.
This is where Frankenstein comes in.
Frankenstein will remove any repeat keywords you have on your list.
Simply add in your best keywords and hit the “process” button.
It’s a hugely powerful way of creating the keywords for your backend.
I could of course add more keywords here to fulfill the 250 character space Amazon currently provides but I’ve just done this for demonstration purposes.
This was a game changer for me, it means you are making use of all of the space Amazon provides.
Pretty cool isn’t it.
Anyway, let’s move onto the next part of this helium 10 review.
Next up, Scribbles!
Helium 10 Scribbles
Once you’ve composed your juicy master keyword list you are going to need a tool to help you optimise your listings to their full potential.
This is where scribbles comes in.
Scribbles is there to make sure you don’t leave any of your important keywords out of the listing.
It’s pretty easy to use once you get the hang on it.
Here is a brief overview to show you how it works. Bradley from Helium 10 explains it best.
Helium 10 has just updated the scribbles tool, they have introduced a new colour scheme to help you out with keyword choices.
The red words are the one with the highest search volume
Then as search volume decreases it moves down from green, to blue to black.
This is all based on helium 10’s data.
For me, i like to prioritize my best keywords and place them in the title first.
There is a lot of evidence to suggest that amazon adds a little more weight to the keywords in your title.
I use the colour scheme to fill out my listings, starting with the red and orange keywords.
The colours can guide you through as you plan out your listings.
This is how i prioritize my keywords:
- Best Keywords – In the Title & Backend
- Good Keywords – Bullet points & Backend
- Other Keywords – Within the description and sprinkled throughout where necessary
In my opinion it’s hugely important for your listing to be written with the reader in mind.
Your keywords are very important, they will maximize your visibility.
However, if your listing doesn’t read well you are going to look like a low quality, possible untrustworthy seller.
Your conversion rate will suffer as a result of this and in the end, it’s the sales that matter.
If you don’t feel 100% confident in your copyrighting abilities you can outsource this aspect to a professional.
Trust me it’s important.
This is all a balancing act my friends, play to your strengths.
Onto the next stage, let’s talk product research!
At present this is my favorite product research tool, let me introduce you to Black Box!
Helium 10 Black box
There are many ways to look for profitable products to sell on amazon, but this is probably my favorite method because of the speed!
Blackbox is a pure amazon product research tool, but it goes a lot further than just amazon.
If you want to build a strong brand you are going to need to find related products that are in high demand!
Trust me, if the product sells well on amazon you can bet your bottom dollar (or pound) that it sells well in general.
So, how do i use black box? How do i find high demand, low competition products…
I’ll show you. Let’s imagine we want to find another hot selling product related to the whiskey stones ideas.
I’ve highlighted a couple of important areas of the black box tool in red, let me explain.
- Category – “Home & Kitchen” (relates to whiskey stones)
- Monthly revenue – Between $10,000 – $25,000 (I want enough but i don’t want to be greedy)
- Price – Between $15 – $25 (This should give me enough margin for advisement budget etc)
- Review Count – Max 350 (Market won’t be too difficult to compete)
- Review Rating – Max 4.5 star (I want to find products i can improve on)
- Title Keyword Search – “Drinking” (This should find products that relate to the Whiskey Stones)
You can adjust these filters as many times as you like, i do it this way but we are all different.
For example you might want to set the review rating max to 3.5 or 4 stars, this would give you a bigger range of potential improvement ideas.
Using these filters, here is what I’ve found.
Not too bad eh? These custom wood coasters look like they could be a brilliant addition to our whiskey stone product.
You can play around with this feature, i’m sure you are starting to see the power of helium 10.
Lets move onto the next part of this helium 10 review.
Helium 10 Keyword Tracker
Once we have our finalized master keyword spreadsheet and our fully optimized listings, we are ready to move forward.
Whether you are launching a product or starting a rank boosting campaign, you’ll want to keep an eye on your keyword positions.
This is where helium 10’s keyword tracker comes in!
Let’s have a look at our friends “The Whiskey Stones”, let’s see how they fair for some of their best keywords.
Wow, these guys are popping.
They are holding “Amazon’s Choice” and the number 1 spot for “Whiskey Stones Gift Set” – Super relevant, 1054 exact searches a month, they will be selling a lot of product.
Now, with most products the majority of their sales will come from 3 – 5 main keywords.
This is why when i’m building out my master keyword spreadsheet i will highlight my top five keywords.
I will try and get these into my title if possible, if not they’ll be in my bullet points.
These are what i refer to as my “target keywords”.
Let’s say you have an existing product and you’d like to improve it’s visibility and improve sales.
You are going to need to zone in on one keyword.
From there it’s all down to strategy.
Whether you are launching a product through a chatbot list or boosting a product through an instragram influencer campaign you are going to need to monitor your progress.
That way you can see what’s worth doing and what isn’t!
Let’s move onto the tool that pays me to use helium 10 every month.
Say hello to “Refund Genie”.
Helium 10 Refund Genie
Refund Genie, is (in my opinion) one of the most useful tools Helium 10 has to offer.
In short, this tool will literally make you money!
I’m talking about the money that you didn’t even know existed, and actually belonged to you the whole time!
As we all know, Amazon, have a knack for making it very difficult to understand and decipher information from seller central.
One, of those such things is finding out what has happened to your “unfulfillable” inventory.
We have all received emails from Amazon, advising us that we have stock that is unfulfillable, and it will be disposed of if you don’t remove it.
The emails that you probably haven’t seen, are the ones telling you that Amazon, have either lost or damaged your stock.
If you know your way round seller central, it is quite easy to locate the lost and damaged reports.
But trying to make sense of them is whole other ball game! This is where Refund Genie comes into its own, let me explain…
We pay a monthly fee of around $90.00 for the full use of the Helium 10 suite.
Now I know what you are thinking, that is $1,080.00 a year!
But if I told you in the past 12 months Refund Genie had helped us claim back up to $6,650.00 in money owed on lost and damaged stock…
You would stop reading this article and buy it, immediately right?!
Well that’s the truth, so much so I’m happy to show you the screenshot of what Refund Genie has helped us claim back in the past 18 months.
A whooping $9,971.70!
Refund Genie also offer an easy step-by-step instruction guide of how to send the reports to Amazon seller central, and how to word the email to ensure you get the desired results.
I used to spend hours, if not days, wading through the damaged and lost reports, before discovering Refund Genie.
What used to take hours, now takes literally minutes.
Helium 10 even lets you know when it is time to download the latest report from Refund Genie.
Helium 10 Inventory Protector
This helium 10 tool could save you a lot of money.
A couple of years ago we’d organised a giveaway and some sort of coupon hacker/wizard managed to bag 300 units for himself on a single order.
All with 99% off (What a bargain, well played sir).
At the time we saw sales jump and thought “Should we be thinking about retirement?”.
I’m glad we didn’t retire because actually we’d just given a load of products away for free (lol).
Sometimes you’ve just got to laugh.
Whenever you are giving out coupons there seems to be a bit of an unknown risk. We never did get our money back.
Helium 10’s inventory protector also used the API to stop this happening, it protects you and your inventory.
I wish we’d have known about it back then but oh well.
Onto the next part, wow helium 10 has a lot of products for me to review.
Helium 10 Hijacker Alert
Have you ever experienced a amazon listing hijacker?
Wow, they are annoying.
We had three of them appearing on one of our best selling summer products, on and off throughout the summer!
Luckily for us we use helium 10.
Every time one of them appeared, we received a notification. Which is quite useful when you have a few different products.
Of course the problem isn’t over there, as a seller it is then on you to come up with a strategy to deal with them.
We have a set method that usually stops them in their tracks.
They will receive two cease and desist letters, the first will be sent immediately the second 12 – 24 hours later.
Leave a comment below if you’d like a copy of our templates…
We will also raise a case through amazon brand registry, we keep track of all of this inside a master spreadsheet.
Amazon seem to be getting better at dealing with it but it can take a few days sometimes.
Anyway, we get there in the end!
Onto the next tool, “The Trendster”.
Helium 10 Trendster
Have you heard of keepa? In short it’s a tool to help you track and monitor a particulars ASIN’s ranking history.
Helium 10’s have teamed up with Keepa to create trendster.
All you need to do is enter the ASIN, set your parameters and off you go.
Let’s look at the whiskey stones again.
From this graph we can learn a lot about this particular product.
The green line indicates the products best seller rank, within it’s specific category (this product is within Kitchen & Dining).
As you can see the product rank has roughly stayed between #2500 – #7500, for a large category such as Kitchen & Dining, this is a pretty good rank.
Something must have happened around about September 12th, as there was an unusual spike where the products rank went about #12500.
Maybe the seller ran out of stock briefly, who knows.
Sometimes a spike in rank can correlate to pricing levels.
The blue line shows the pricing history of the product.
As you can see it has stayed around the $30 mark, although around October 6th the pricing looks to have dipped to $20.
This is very useful information when you are looking at potential product ideas.
You can use this data to get a pretty good idea of how well a product sells along with the pricing history.
A product price may well look good at first glance but you’ll need to look at the sales history to make sure it’s at a consistent level.
Let’s move onto the next section of this helium 10 review, the “index checker”.
I’m glad i’m writing this article, if i were speaking i’d be running out of breath.
Helium 10 Index Checker
For all you amazon OG’s you might remember this used to be called helium 10 5k checker, well not anymore my friends.
This easy to use tool helps you to check if your product is indexed for your target keywords.
This is a very useful tool to use if you are thinking about launching or boosting a product.
Before you try to target a keyword, you’ll need to make sure you are indexed on amazon.
Its pretty easy to use like i say, simply input your product ASIN along side your keyword list and the magic begins.
This way you can figure out which of your front and backend keywords are actually indexed on the amazon search engine.
You might even want to input a competitor ASIN alongside these keywords.
If you find that a competitor isn’t ranking for a particular keyword, it may support your decision to build a campaign around “that” target keyword.
This is a ninja tactic we use on a monthly basis.
We are nearly there my friends, stay with me.
Let’s move onto one of the last tools; the helium 10 chrome extension.
We are coming towards the end of this helium 10 review / tutorial.
Helium 10 Chrome Extension
So, what does the helium 10 chrome extension do?
Well, the chrome extension is made up of a few parts;
- Xray – Amazon Product Research Tool
- ASIN Grabber
- Inventory Level
- Review Downloader
Let’s talk about Xray.
So this tool is similar to jungle scout’s chrome extension.
I actually think Helium 10’s data is a little more accurate (that’s just my opinion).
Let’s go back to our whiskey stones example, let’s imagine that we were considering launching our own set.
We’d want to weigh up the competition.
So from this we are shown a load of useful data.
You can see how much revenue each of the competitors listings are generated on a monthly basis.
I’ve found this data to be pretty reliable (I’ve checked this by “Xraying” my own products and comparing this to my own sales data).
There is a lot more useful data within Xray, one of the most recent features is the “Review Velocity” column.
Let’s talk a little more about this feature.
Helium 10 decided to add this feature in light of the “disappearing reviews” phenomenom.
This column shows the change in review count over the last 30 days.
This is useful for two reasons, you can see how many reviews your competitors are accumulating and how many they are losing.
Reviews are a giant metric when measuring competition on amazon., it’s really useful to see what’s going on.
It’s also very useful to keep track of your own products.
Using this column you can measure the amount of reviews you are gaining or losing within a 30 day period.
Using this information you can tweak your strategy to improve your own results.
In the past, I’ve found a significant increase in reviews just from that a simple tweak of my follow up email campaigns!
With this tool you are able to pull the top 100+ products that are ranking for a particular keyword.
Let’s have a look at how this might work with our whiskey stones example.
From this data we can see how products rank for this particular search term, for this example we have used “whiskey stones”.
You will see next to the top four results there is a “SP” symbol, this stands for sponsored products, i avoid these for analytical purposes.
So why is this information useful?
Well, with one click you can pull four pages of product information before easily exporting it as a spreadsheet document.
Let’s say you were interested in which “whiskey stones” ASIN performed best on “Prime Day”.
On Prime day you can simply run the ASIN grabber, save it as a spreadsheet and then it is there for you to analyze when you want.
You may want to analyze this information when the next big sales day comes around.
I do sell a few seasonal products, so i can see the use of this feature but i haven’t used it very much.
For me this feature isn’t actually that useful but some people might get a lot of value out of it.
Using this tool you can check how many products a seller may have in stock, this is useful data to have.
If you are a wholesale or online arbitrage seller, this information can be golden.
As a private label seller it can also be very useful.
If you have a few hijackers hop onto your listing, you can use this tool to see how many they have in stock.
If they have 1 or 2, maybe they are just selling one they have received from a giveaway or something like that.
But if they have several 100, they may well be selling counterfeit products under your brand…
As we all know, hijackers of this nature need to be dealt with straight away.
This is another useful part of the helium 10 chrome extension.
This is actually a very useful product research tool.
You need to be on a product page for this to work.
Once your on a product page you can click on the review downloader and from here you can download all of the customer reviews.
You can add filters based on:
- Verified status
- Review levels
- Reviews with images or videos
- and more
But why would you find this useful?
Well let’s say that we are launching a new product and we want to blow the rest of the competition out of the water.
Using this tool you could download all of the reviews, 3 stars and below.
From this data you could customize your product to ensure you solve any of the issues these people were running into.
You could do this on a few of the top selling products, compile the info into a spreadsheet and send to a VA to sort and report back with the results.
If your VA was to respond with a list of the negative things people were saying about the product you then have some very useful information.
With this info you could go to your supplier and say;
“Hey i want to sell this product, but i want to solve X,Y & Z issues, what can we do?”.
Once you’ve made a better version of the top selling products, you are ready to sell and dominate the market 😉
Pretty useful right?
Helium 10 Review – The Verdict
This has turned out to be pretty extensive helium 10 review, there are a lot of tools to talk about.
I started using helium 10 after taking an advanced amazon seller course a few months ago, it was the only tool they recommended as ESSENTIAL.
I can honestly say helium 10 has changed the way we’ve run our amazon business, it is an incredible suite of tools BUT…..
You have to be willing to put in the work.
Once you understand it, it’s very easy to use!
I’m happy to recommend helium 10 to you guys, by using the tool we have managed to turn around ASINs that were falling away.
Whether you are a seasoned amazon seller or a complete beginner it can remove a lot of the guess work.
It can also provide you with a really useful structure to help ensure you don’t miss anything important.
If you’ve got any questions please let me know in the comments below!
As promised here are some discount coupons to save you money if you’d like to sign up.
EBOSS10 to get 10% off all plans
EBOSS50 to get 50% off the first month only
Thanks for reading guys, i hope you’ve found this useful.