Now that you’ve decided you want to sell products online, it’s time to dive into the basics, starting with how to create a listing on Amazon.
The good news is that you don’t need to have any technical knowledge to create your first listing.
Let’s get into the details.
How to Create a Listing on Amazon
While I am going to walk you through the steps for how to create a listing on Amazon, I also include a full Amazon product listing tutorial video that you can find below (Sam put this together for you):
If you would prefer to take your time and follow written instructions, here they are:
Step 1: Log in to Seller Central and Find the Inventory Menu. Under Inventory, click on Manage Inventory. You will see the Add a Product button on this page – click on this to start the product upload process.
Step 2: Select a Category. On the product category screen, click on the I’m Adding a Product Not Sold on Amazon link. To decide on a product category, search for a similar product on Amazon and select a top-selling product.
On the listing page, you can see where this product is listed. A menu will appear on the left by clicking on the category link that will show you exactly where that niche category is housed. You now know where to categorize your product.
Step 3: Enter Vital Product Information. You will now need to complete the required vital information fields for your product. One of the first fields is Product ID, which is where you will enter the product barcode. You can read my guide to barcodes here.
The rest of the fields are self-explanatory. Don’t worry if your brand and manufacturer name is the same – enter the same name in both fields.
As you complete this section, I would also recommend reading through my guide on Amazon’s title character limit. I would also advise you to have done some keyword research before adding your title, as using the right keywords is essential (more on that later).
Step 4: Create Bullet Points for Your Listing. Product bullet points are some of the first text a potential customer will see. It’s important to make these as appealing and relatable as possible – they should also contain your target keywords.
Your bullet points should touch on your product’s key features and benefits, with the benefits being the most important. You will add these bullet points under the Description tab in Seller Central. Add the number of bullet point fields you require.
Step 5: Create a Product Description. Your Amazon product description is another important piece of text that needs to be well thought out and optimized. You will also add this under the Description tab. I highly recommend you read my guide on how to create a description that converts.
Step 6: Add Keywords. Next, you want to use the results of your keyword research to add search terms to the Keywords tab. No need to add any commas; just make sure there is a space between each word.
Step 6: Mention Variations. If you plan to sell different product sizes and colors, you will fill this in under the Variations tab.
Step 7: Add Your Price. The Offer tab is where you can add your price and other price-related details. This includes the sales price and dates, the condition of the product, and the maximum order quantity.
The Offer tab is also where you will indicate whether you will ship the product yourself or if you will use Amazon’s fulfillment services.
Step 8: Upload Product Images. You have the option to upload 8 additional images over and above your main product image. You don’t need to have 9 images, though. What’s more important is that your images are high quality (minimum of 1,000px in width or height) and have a white background.
Your main image must be of the product and its packaging only (Try to make it as big and as interesting as possible, so it catches the eye!) You shouldn’t have any additional text or graphics in your Main image.
Step 9: Add Extra Details. Lastly, a Compliance and More Details tab is available should you need to add extra information about your product.
Once you complete these steps, you can save and upload your new Amazon product listing.
Tips for How to Make a Good Amazon Listing
Now that you know how to create an Amazon listing, here are a few tips to help you create the best possible listing.
Spend time on keyword research.
Keyword research should be done before creating your listing because it will guide your listing title, bullet points, and description. There are several free and paid tools you can use to find keyword opportunities. Jungle Scout and Helium 10 are two of my favorites. To show you how you would use one of these tools, I am including a keyword research video below.
Research your competitors.
Even if your listing shows up for the right keywords, you still need to stand out from your competitors. This is why it helps to know who your top competitors are and what they’re doing right (or wrong). Once again, you can use tools such as Jungle Scout for competitor research. You can read my full review on this platform here.
You can also do some of your own research manually by looking at the top search results for keywords relating to your products.
You should also be researching your competitors listing in general, look at their images, read their reviews, and see if you can offer something they don’t. The negative review section of a competitor holds golden information, find what customers don’t like, and then work with your factory to come up with a problem-solving product!
Include your brand name in your title.
If you want potential customers to trust you more, include your brand name in your product listing title. This automatically gives your listing more credibility, increasing the chances of a click-through and, hopefully, a sale.
Keep your images clean and accurate.
Your images need to look professional and should only depict what a customer can expect to receive. This means you shouldn’t include any visuals of extra accessories that a customer won’t find in their package once it’s delivered. It’s also essential not to add any promotional text to your images, such as Top-Rated or On Sale.
Don’t keyword stuff.
You may have found some excellent keyword opportunities, but this doesn’t mean you should use them all. Your product title, bullet points, and description should still be written for the user. Find a good balance between keyword usage and cohesive and compelling copy.
This is something the top 1% of Amazon sellers understand well. Split testing is the best way to constantly improve your products and, in turn, your sales. We use this software to run split tests to optimize our price constantly, images, bullet points, and much more!
As you can see, creating an Amazon product listing is not complicated, but it does require some planning. It’s always worthwhile to create the best possible Amazon listing the first time around.
You can make small adjustments as you discover how customers are responding to your listings. What’s important is that you give yourself the best possible start.