Are you a buyer or seller that wants to know how to edit an Amazon review? This is the step-by-step guide you need.
Reviews are integral to the success of your Amazon store, and your reviews as a buyer are what help other shoppers make better decisions.
Here is everything you need to know about the review editing process.
How Can I Find My Amazon Reviews?
Let’s start with where buyers can find their Amazon reviews:
- Login to your Amazon account and click on Accounts & Lists in the top-right of the screen.
- Under the Ordering and Shipping Preferences menu, you will find the option for Your Amazon Profile.
- Clicking on Your Amazon Profile will take you to your seller and product reviews.
- Scroll down until you see Community Activity. Under the All Activity dropdown, you will see the Reviews.
Next, let’s look at where sellers can find reviews from customers:
- Login to your Seller Central account and click on Brand Health.
- From there, click on View Brand Dashboard, which is where you will find the Customer Reviews.
Source: Seller Central
- Here you will see any customer reviews from the past 30 days, which you can filter according to star rating and time period.
- Sellers can now add a comment, mark the review as done, or report abuse (more on that later).
*Update – Sellers can no longer comment on reviews; this option has now been removed.
If, for any reason, one of your reviews is not showing up, read this.
How to Edit an Amazon Review (Step by Step)
If you are a customer on Amazon, here is how you can edit your reviews:
- Login to your Amazon profile and find your reviews under the Community Activity
- Locate the review you want to edit and look for the small 3-button dropdown menu. This is where you will find the editing option.
If you are a seller looking to find out how to edit an Amazon review, know that this isn’t possible. However, you do have the option to address negative customer reviews by following these steps:
- Login to Seller Central and locate your most recent customer reviews using the steps outlined in the previous section.
- Filter your reviews according to star ratings to locate any negative reviews that need addressing.
- In the event of a product quality complaint, reach out to the customer to arrange a refund or send a new product. To do this, you need to leave a public response under their review. You can then use the buyer-seller messaging service in Seller Central to take the conversation further.
- In the event of a fulfillment complaint, you can follow the same steps mentioned above and explain that Amazon controls the fulfillment process. You can also contact Amazon about the delivery to clear up the issue.
- In the event of an inaccurate review, leave a polite response to the review and point out that the buyer’s review is not related to your product. You can then open a case with Amazon support to get the review removed. You can do this via the Customers and Orders option in Seller Central.
Negative Reviews: Can You Remove Them Completely?
The Amazon review removal policy states that sellers cannot remove a negative review without a valid reason.
The only time a review can be removed is if it’s inaccurate, meaning the review was for the wrong product or one that isn’t yours, it’s fake, or if the review is considered abuse.
To report an abusive review, you can click on the Report flag under the review. You should also contact Seller Central support to get the review removed.
Excellent customer service is the best way to protect your Account from negative reviews naturally; well, it is in my experience anyway.
If a customer isn’t happy, we will offer a free refund and maybe even a free product. Not very many of these people go onto leave a negative review. In the past, we’ve actually had an unhappy customer leave 5-star reviews just because of the service they received!
As I mentioned, reviews are essential to the success of your store, so it’s important to keep an eye on what customers are saying every week. The sooner you can deal with a negative or abusive review, the better it is for your reputation.
In the video below, I show you how we use Amazon reviews to help us with our product research; if you’ve got any questions, leave a comment!
If you are looking for a tool that can help you manage your reviews, I suggest you read my AMZScout vs Jungle Scout review.