How to Find an Amazon Seller ID (Step-By-Step Guide)

Your Amazon seller ID is unique and publicly available – it’s your storefront’s unique identifier. Today I’m going to show you how to find an Amazon seller ID.

The steps are simple, and I will take you through what you need to know, starting with some commonly asked questions.

Is a Merchant Token the Same as a Seller ID?

An Amazon seller ID is often referred to as a merchant ID or merchant token – they are the same thing.

This ID not only identifies your storefront and products, but it’s often also required to sign up for some of Amazon’s services.

Since a seller or merchant ID is publicly visible, anyone can access it. However, there’s no harm in others knowing what your ID is.

How to Find an Amazon Seller ID

There are several ways to locate your Amazon seller ID.

The first is via your Amazon Seller Central dashboard.

Once logged in, search for the Account Info tab, which you will find under the Settings drop-down menu. You will now see a Business Information section, where you will find your Merchant Token – this is your Amazon seller ID.

The other way to find your seller ID is to navigate to one of your product pages and click on your seller’s name – you will find it to the right of the product description. You will now see a new URL containing a series of numbers and letters – the screenshot below shows where the Amazon seller ID is located.

how to find an Amazon seller ID

Source: Amazon

Amazon seller IDs are just another one of the many details involved with being an online seller. If you have any further questions about this identifier, feel free to leave me a comment below.

This blog has been set up to help you learn more about selling on Amazon; if you’ve ever got any questions, we’d love to hear from you.

Interested in learning more? You should have a look at our blog, we’ve published 100’s of articles, and we aren’t going to stop any time soon.

For any of you interested, here is a link to our blog: Read more about selling on Amazon

Leave a Comment

Earn Your
Freedom

Follow the exact methods we use to build private label brands on Amazon

Free PDF

Four High Demand, Low Competition Private Label Products That Could Transform Your Amazon Business

The form has been submitted.

If you can’t find the email, please check in your spam folder.

Get Free PDF...

Four High Demand, Low Competition Private Label Products That Could Transform Your Amazon Business