How to Reactivate Your Amazon Seller Account (Step by Step)

If your account was deactivated, suspended, or you simply haven’t been selling for a while, you are probably wondering how to reactivate your Amazon seller account.

The good news is it is possible to get your seller account up and running again.

But, before I take you through the steps, let me take you through some of the details surrounding account deactivation.

What Happens When an Amazon Seller Account is Deactivated?

Once your seller account is deactivated, all the listings you added are removed, and your funds are placed on hold.

Amazon sends you a notification, giving you 90 days to provide a proper appeal or accept the deactivation.

Only once the 90-day period has passed can you request any funds that are still owing to you. This will require a separate investigation, so be prepared to wait a while for your final disbursement.

You will also be encouraged to ship any outstanding orders to not place the process on hold for longer than is necessary.

So, you may also be asking: Why is my Amazon seller account deactivated in the first place?

In most instances, an account is deactivated because it is no longer in use or related to an account that can’t be used to sell on Amazon.

How To Reactivate Your Amazon Seller Central Account

Now, let me take you through the steps you need to follow to reactivate your Amazon seller account if it was deactivated in error.

  1. Log in to your Amazon Seller Central account and click on the Performance menu item.
  2. You will now see the option for Account Health. Once you click on this link, you will see the option to Reactivate Account.
  3. Amazon will now require specific documentation from you that proves you no longer have any connection to fraudulent or blocked accounts. The documentation should also prove that you own the account you want to reinstate. Be prepared to explain why your account should be reinstated too.

Unfortunately, the process is not instantaneous, so you will need to wait several weeks before you can start selling again.

If you want to withdraw any remaining funds but not reopen your account, you will still need to send a disbursement request to Amazon and wait for the 90 days.

Related: How To Compare Products On Amazon

How to Reactivate your Amazon Seller Account

(Source: Seller Central)

How to Reactivate a Suspended Amazon Seller Account?

A suspended Amazon account is a bit more severe than one that’s been deactivated.

Accounts are generally suspended for one of three reasons.

The first is that Amazon is not happy with your performance, which includes customer service. The second is that you’re violating one or more of Amazon’s policies. And, lastly, you’re selling a restricted product.

You can refer to your Performance Notifications within Seller Central to find out more about why Amazon suspended your account.

Here are the steps to follow to reactivate an Amazon seller account that’s been suspended.’

  1. The first step is to find out why your account was suspended in the first place.
  2. Next, you will need to outline an action plan for how you will address the issue and prevent it from happening in the future. I also suggest creating an outline that you can give to Amazon to indicate why your account should be reinstated. Why should you still be a contributor to the Amazon marketplace?
  3. You can now begin the appeal process by logging into your Seller Central account and navigating to the Performance tab.
  4. Once you click on Performance Notifications, you can locate the Suspension Notice and click on Appeal.
  5. You can now complete the Appeal Form, which outlines the above-mentioned plan of action.

Make Your Appeal

If you want your appeal application to stand out, make sure you are taking responsibility for the deactivation or suspension. Show Amazon you genuinely want to be a contributor, and you won’t be making the same mistake again.

Should your appeal be linked to a suspension, ensure your plan of action is clear and to the point – always keep a professional tone too.

To ensure the suspension doesn’t happen again, you may even want to consider hiring a virtual assistant. You can read more about this option here.

It can be quite disheartening when your Amazon seller account is deactivated or suspended but if you are serious about your business, take it in your stride and set things straight.

More soon.

Tags: Amazon, amazon seller, amazon seller questions

7 thoughts on “How to Reactivate Your Amazon Seller Account (Step by Step)”

  1. I went out of town for 3 months and then found I could not even login to my seller account. I still get emails from Amazon, even today, regarding compliance issues with a listing. Amazon just blows me off. How can I get my account back online if I can’t login to it?

  2. So amazon never locked me out of my account. I stopped selling for about 4 years, but when I went to upload a product, all the sudden they wanted identity verification and my account is limited. They rejected my identity verification and gave me another 30 days to upload new documentation or edit it, but when I try to reactivate and upload new documents, it still has the previous documents, and no way to delete and re upload. When I email seller support, every single time they respond with an automated response. I’ve tried to email them probably 10 times. Not sure what to do. Since my account isn’t a pro account I don’t have the option to call them. Any advise?

  3. My account was suspended but I haven’t even uploaded any products. I have no idea why it was suspended and when I select ‘Reactivate my account’ it just sends me in circles from my Account Health page to the Performance Notifications page. I have tried sending emails to the Seller help site but I get the same generic email that just routes me to my Account Health Page. I tried calling Amazon but they said there is no one I can talk to regarding my seller account and that I can only email with questions. HELP!!!

  4. Hi
    My Amazon seller account is suspended due to IP violations and i appeal many times but they are not satisfied with my appeal asking again and again plan of action future precautions this or that
    Please reply
    Your suggestion is appreciated

  5. I have a terminated seller account I never signed up for! Now I want one, and can’t get one. So I opened a regular account with my business information. Now the link doesn’t work to sign up for a seller account. No seller customer support.. How are they still in business without customer support?


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