Purchasing a product based on positive reviews only to find out the product isn’t what the seller said it was, is beyond frustrating. As an online seller who spends time generating legitimate customer reviews, I believe all buyers should know how to report fake reviews on Amazon. Even other sellers should know how to report fake reviews.
Amazon’s Verified Purchase label can help you make better buying decisions, but this doesn’t always go far enough. We also need to report review manipulation to keep Amazon a reputable marketplace.
How to Report Fake Reviews on Amazon
If you ever suspect that a seller has manipulated a review in a way that goes against Amazon’s guidelines, it’s essential to report them.
To do this, follow these steps:
- Navigate to the product page you believe has fake reviews and click on the Report Abuse
- You can now enter the reasons why you believe the review violates Amazon’s guidelines, which you can find here.
- If you cannot locate a Report Abuse link, you can email [email protected] with the page’s details and why you believe the review violates Amazon’s community guidelines. This is also the best option if you don’t want to create a new report for several customer reviews.
Amazon thoroughly investigates every fake review claim, provided there are enough legitimate reasons for the report.
You can also submit a report by clicking on this Customer Service page link and logging into your Amazon account. Select Customer Reviews from the drop-down menu and describe your issue.
How Do You Spot Fake Reviews on Amazon?
If you are not entirely sure whether you are looking at a fake review, here are a few red flags to look out for:
- The product has a lot more reviews compared to similar products in the category.
- Almost all the reviews are very recent.
- There are multiple five or one-star reviews that don’t provide a lot of detail.
- The review content is not relevant to the product.
If you are still not sure, you can always use a third-party tool such as Fakespot or ReviewMeta to test it. These tools use algorithms to analyze the language used as well as the purchase history of the reviewer to decide whether it’s fake.
I can’t say with absolute certainty whether these tools are 100% accurate. However, if you spot any of the above warning signs and these tools confirm it’s a fake review, it’s best to report it to Amazon.
Are Fake Amazon Reviews Illegal?
Yes, fake Amazon reviews are 100 per cent illegal.
Amazon does not condone fake reviews or reviews that were generated in exchange for free products. You can find all these details in Amazon’s community guidelines.
This article goes into a bit more detail on the legalities of fake reviews.
If you suspect a review is fake and could lead to another customer wasting their money, report it – it’s quick.
And that’s all you need to know about how to report fake reviews on Amazon.
If you are a seller who is looking to report another seller, you will find this guide useful.
Until next time…