Is AliExpress Legit? A Guide to Safer Inventory Management

AliExpress is one of the first names that come to mind when you’re considering dropshipping or want to find inventory for your online store. It’s even a well-known brand among everyday consumers.

Despite its ever-increasing popularity, AliExpress has often received a bad rap for selling cheap, faulty, and fake products. This has led many people to ask one common question – Is AliExpress Legit?

As a dropshipper or online entrepreneur, AliExpress probably sounds like the ideal platform for inventory purchasing and management as well as dropshipping. However, because it’s such a massive online marketplace linked to numerous stories about dodgy sellers and scams, it’s only natural to feel hesitant.

However, it is also important to note that AliExpress wouldn’t have become so popular and successful if it wasn’t safe and legit.

If we had to give you a simple answer to your question, it would be yes. AliExpress is a legit platform for online entrepreneurs, but we’ll let you decide for yourself by the end of this review.

Here is a comprehensive guide to help you understand how AliExpress works, why it is legit, how one can stay safe when buying, and the reasons why products are so affordable on this platform.

Is AliExpress a Legit Dropshipping Platform?

AliExpress Dropshipping

The eCommerce and dropshipping sectors currently generate well over $4 billion in profits – a figure that has increased by 7 percent year on year for the last 10 years.

AliExpress is said to be an excellent platform for dropshipping beginners, but it’s only natural to want to know whether the platform can be trusted. If you want to know more I’ve written an article called; Is Aliexpress safe? This should give you some additional information.

Similar to Shopify, a platform that had almost 820,000 merchants in June 2019, AliExpress is home to millions of entrepreneurs from all over the world who use this platform to run their dropshipping businesses.

So, what is the secret to making AliExpress work for you?

The key is to be extremely cautious when dealing with suppliers as they are not all as dependable as you would like them to be. Secondly, take the time to decide what you want to sell. Selling trending products will give you a competitive edge and help you earn the profits you’ve been dreaming about.

Want to learn more about setting up and running a Shopify store? This guide will help.

Who Owns AliExpress? 

The Alibaba Group

AliExpress is owned by the Alibaba group, which is a massive multinational company in China. Alibaba has a reputation for being one of the largest internet companies in the world, with a focus on computing and eCommerce services.

AliExpress was launched in 2010 in China as a cross-border eCommerce platform. Today, it has more than 60 million active buyers and receives over 20 million visitors on a daily basis.

On Singles’ Day in 2019, Alibaba broke all sales records, generating over $38 billion in sales. It earned the first $10 billion in revenue in the space of 30 minutes, which is an outstanding record for any online retail platform.

Why Is AliExpress So Affordable?

Product prices

Many people often wonder why the prices on AliExpress are so low and affordable. While low prices are nothing to pout about, they also tend to bring up question marks in terms of quality and authenticity.

There are a few explanations for why products on AliExpress tend to be ultra-affordable.

If you compare AliExpress to Amazon, you will notice that most of the merchants that sell products are actually based in China. These merchants source all their merchandise from Chinese manufacturers. Since production costs in China are already so low, the merchants keep their selling costs low too, making different items all the more affordable.

Another reason why prices are low is that some products are counterfeit or of low quality – emphasis on some products, not all. AliExpress mostly stocks good-quality, genuine products with just a few exceptions due to dodgy sellers.

As mentioned earlier, the key to shopping on AliExpress is to be as vigilant as possible and know how to distinguish between a fake and legit product.

How to Stay Safe When Buying on AliExpress

Product photos on AliExpress

As an online store owner, it is natural to question the authenticity of platforms such as AliExpress but there are ways to stay safe when making purchases.

There are several factors that you should consider when evaluating manufacturers and their listed products. This will help you filter out the fake, counterfeit products and suspicious sellers.

Here are a few tips that will help you avoid being scammed when buying on AliExpress. A lot of people use a popular tool called Oberlo, if you have heard about it you might want to read my article on it.

Look for Consistent Product Photography

When you browse through any seller’s product photo albums, look for consistency. Making sure sellers have uploaded high-quality product photos helps prove their authenticity. Furthermore, there should be multiple shots of the product from different angles. Check each shot and every angle to ensure that it is the very same product. If you notice even slight differences across shots, it’s a sign of inconsistency and a potentially faulty product.

Analyze Product Descriptions

Another sign of a legit product is the way it’s described or marketed by sellers. When buying on AliExpress, look for product descriptions that are simple, precise, and exactly describe the product. If the seller has used fancy vocabulary and over the top graphics or designs, it is possible that they are trying too hard to wow you and sell their products.

Evaluate Their Range of Products

An extensive product range is impressive; however, you should think twice about a seller that is offering too many products. Sellers like this might be trying to get rid of products that are probably faulty or low quality. Always look for sellers with a limited range of products as this is usually a sign that their products are genuine.

Consider How They Respond to Queries

Suspicious sellers often try to dodge queries and questions about their products, which is a clear red flag. Typically, you should get a response from a seller within 3-4 days, but if they take longer than that, it is best to steer clear of them.

Look at Reviews and Ratings

This is probably one of the easiest ways to determine whether a seller is genuine and selling legit products. Before purchasing from any retailer, look through their reviews and ratings. This will give you a good idea of other people’s experiences and whether if it’s safe to buy from that seller.

Do They Mention Their Location?

Sellers who don’t mention where they are based are usually trying to hide something. Better yet, if you ask them and they dodge the question, see this as another red flag. Authentic sellers with genuine products are always likely to mention where they are based because they have nothing to hide.

Bottom Line

So, is AliExpress a safe, legit platform for dropshipping and inventory management?


AliExpress may have received some negative reviews over the years, but one can’t deny the fact that it is perfectly legit and an excellent platform to begin your online entrepreneurial endeavors.

If you still aren’t convinced, you might want to have a look at the statistics generated by AliExpress over the years in terms of sales and revenue. You will be impressed by how much this online platform has raised and achieved in the space of a few years.

With inexpensive products, no warehouse or inventory costs, and an impressive variety, AliExpress has the potential to make you a dropshipping success.

Tags: AliExpress, Amazon

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