Amazon is a competitive marketplace, which means it’s almost impossible to compete against the bigger brands, making niche research essential.
There’s no way to identify a profitable niche without detailed data, though, which is where tools such as Jungle Scout Niche Hunter come into play.
Should it be used as a standalone tool, though, and just how accurate is the data?
Let me take you through the need-to-know details.
What is Jungle Scout Niche Hunter?
When you first start searching for an Amazon niche hunter, Jungle Scout Niche Hunter is bound to be one of the first tools to pop up.
Niche Hunter is only one part of Jungle Scout’s overall offering. It’s designed to simplify your product research efforts by helping you narrow down your search to the best niches.
It’s ideal if you already have an idea of the niches you are interested in. You can then use Niche Hunter’s database to access real-time data highlighting the niche categories you should focus on.
You don’t just need to have a category in mind either. You can also search for a niche based on monthly demand, competition level, and average product price.
Source: Jungle Scout
Jungle Scout Niche Hunter Pros and Cons
Next, let’s look at some of the pros and cons of this unique tool.
- Instantly dig into the details of the niche you are interested in instead of guessing whether it could be profitable.
- Track-specific products within the niche you are interested in, ensuring you know what you should and shouldn’t be selling.
- Understand what is working about a product listing, including the title, images, and quality of reviews.
- You cannot purchase Jungle Scout Niche Hunter as a standalone tool. You need to sign up for one of their packages.
Jungle Scout Niche Hunter Features
As you can see, there aren’t any major downsides to using Jungle Scout Niche Hunter, so let me take you through the tool’s capabilities.
Discover Niche Potential
With the help of Niche Hunter, you can determine just how lucrative a niche can be. Have a product in mind but don’t fully know the niche? Discover the best seller rank, price points, and the number of reviews needed to compete. There is also the option to search within Amazon’s categories with the help of filters, narrowing down your search even further.
Enhance Your Keyword Research
Once you start researching a specific product or niche, Niche Hunter will also reveal any keywords that Amazon considers a related search. This functionality can enhance your keyword research and listing optimization efforts.
Track Product Opportunities
Still not sure which products you should consider selling? Add them to the Jungle Scout Product Tracker to keep an eye on sales data and reviews. Adding multiple products from a particular niche is a great way to determine whether it’s a good opportunity.
Source: Jungle Scout
Determine Product Profitability
Because Niche Hunter also looks at average product prices, it’s a good tool for determining where you should price your own products. For example, if the average product is priced at $10, you might not make many sales by pricing your products at $30; work this out before you jump in.
Jungle Scout assigns a competition rate to each product. The score is between 1 and 10, with 1 being the least competitive. Products with a score of 1 usually also tend to have quite a low number of reviews.
Access Listing Quality Scores & Opportunity Scores
I often use these two scores in my product and niche research.
The Listing Quality Score (LQS) tells me how well the listings in a particular niche have been optimized. The Opportunity Score determines how competitive a product is on a scale of 1 – 10, with 10 being a good seller opportunity.
Source: Jungle Scout
Jungle Scout Niche – A Worthwhile Tool?
To date, Jungle Scout Niche Hunter is one of the most reliable tools I have used to find profitable niches.
The detailed product and niche data give me everything I need to identify new opportunities. And even if I am unsure about a potential niche, I can track products to come to a final decision on my own over time.
It would be ideal if you could purchase this as a standalone tool, but I feel that the entire Jungle Scout toolkit offers a lot of value for money.
For me, purchasing one of their packages is well worth it because of the variety of tools on offer, including Niche Hunter.
If you want to use Jungle scout, don’t pay full price. You can use this exclusive link to save money on all of their paid plans.
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If you would like to read my full Jungle Scout review, click here.