Jungle Scout Vs Helium 10 (Interesting Guide For Sellers)

Hey Guys, Nick here at ebusiness boss today we’ve got one hell of a fight on our hands…. we look at Jungle Scout vs Helium 10.

If you’re an Amazon FBA seller, I’m sure you are going to enjoy this one. Jungle Scout vs Helium 10 has got to be one of the main battles when looking at the best amazon seller tools.

These are two of the big boys, and some people will probably disagree with what I have to say.

I’m not here to go with the popular option, I’ve used both tools, and I’m going to tell you precisely what has worked for me.

As an Amazon seller, I have used loads of tools over the years; I’ve wasted a lot of time and money on tools that didn’t give me exactly what I was looking for.

There seems to be a bit of a divide when it comes to Helium 10 vs Jungle Scout, and I understand why…

Before we jump in, let me show you a comparison table I have created to show you the key differences between these two tools.

Jungle Scout
One Of The Best All Round Tools
Customer Service
Ease of Use
Helium 10
Best All-In-One Seller Tools
Customer Service
Ease of Use

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Helium 10 Coupons Codes



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Jungle Scout Vs Helium 10

Whichever bit of software you decide to use, I would suggest reading this article all the way through before you dive in.

We are all different, some of us like white bread and some prefer brown, it’s all down to personal taste.

It’s the same with Amazon tools for sellers like me and you.

Our perspective on a tool will depend entirely on our experiences.

I’ve used both Jungle Scout and Helium 10 A LOT over the last few years, and I have to say they have both improved my business in some way.

On that subject, if you want to understand exactly how I use their tools, you should read my full review articles; for Helium 10, you can use the link above, or for Jungle Scout, you can view that here.

If you’d asked me to pick out the better bit of software a year or so ago, I’d of given you a very different answer to the one I’d give you now…

To demonstrate the differences, we better look at what they both offer and compare it to the price.

I often get asked How much is Helium 10? How much is Jungle Scout?.

Instantly my brain says, “Why don’t you ask Google?”…

I get it, though; things aren’t always as straightforward as they seem.

Sometimes when you start using a bit of software, it becomes more expensive with additional add on’s, etc.

Well, in my experience, I’ve never had this issue with Jungle Scout or Helium 10 – their pricing is pretty straightforward…

We will run through pricing, and then we will talk about the HUGE differences in functionality.

Jungle Scout Pricing

Before we jump in, let me explain what you get with Jungle Scouts tools.

I won’t go into all of the detail now; you’ll have to read my full review article if you want additional information.

Basically, with the web app, you get access to their product database and a whole host of other tools…

They have a supplier database and a very impressive Niche Hunter Tool.

I especially like the supplier database, it works well if you are selling in the US.

In the video below I run you through how to use it.

When using their product database you can use a variety of filters across different market places etc.

You can also track products to keep an eye on product metrics before making a final decision.

Their product research tools are pretty helpful for finding profitable niches and products. With their supplier database, you can reverse engineer the competition to find out who makes their products.

If you know how to use them you can save a lot of time with these tools.

At the time of writing, the current jungle scout web app prices can be seen below.

jungle scout vs helium 10

Before you jump into buying anything, you’ll want to hear what I have to say about Helium 10.

As mentioned earlier, I’m often asked: “Is Jungle Scout free?”

As you can see, the answer to this is no.

They will give you your money back within 14 days if you don’t get on with it.

When looking at the platforms on this front, Helium 10 has a clear advantage.

Jungle Scout may have made a bit of an error here; I think they should consider adding a basic free plan. The freemium model is well known in the marketing world.

So… is Helium 10 free?

The short answer is yes, Helium 10’s web app and chrome extension can both be used for free.

Before we jump to any conclusions, let’s talk about Jungle Scout’s chrome extension.

Their chrome extension was the very first Amazon tool I bought!

It helped me a ton in the early days, but I’m not one to get sentimental about seller tools.

Let’s briefly look at what you get; read the review I’ve written on jungle scout for full details.

The jungle scout chrome extension allows you to find and validate product ideas.

You can look at historical best seller rank, sales data, and Google trend analysis.

It’s pretty handy, to be fair – when I started, it was a godsend!

I’ve found Helium 10 and Jungle scout to be very similar when it comes to data accuracy.

In this case study, I did run a comparison to show the difference.

A lot of Amazon sellers argue about which one is more accurate… For me, there wasn’t a huge difference.

Jungle scouts’ Chrome extension is included when you purchase their web app subscription; this is a better solution since previously you had to buy them separately.

When I first used Jungle’s Scouts chrome extension, you could pay a one-off fee.

Anyway, let’s look at the other side of things.

Helium 10 Vs Jungle Scout

It’s only a fair fight if we look at things from both sides.

Let’s switch things around… Helium 10 vs Jungle Scout – what have you got Helium 10?

Let’s look at the Helium 10 tools – can this software be so different?

The simple answer to that is YES, it can.

It all changed for me in 2018; I wanted to take things up a level.

I decided to take a course to improve my Amazon seller skills.

I’ve known how to run ads on Facebook etc, for some time, but I wanted to learn about chat-bots and generally improve my understanding of marketing principles.

The course was excellent; it took things up a level.

Anyway, there was a lot of talk about Helium 10 within the course, and I wanted to see what all of the fuss was about.

This is where the Jungle Scout vs Helium 10 fight began (For me anyway).

I’d heard little bits and pieces about Helium 10, but I’d seen more about Jungle Scout and Greg Mercer.

I can only assume that Jungle Scouts’ marketing team was going at things a little harder than Helium 10.

Previously, I used to say that Helium 10 offers a LOT more for the Amazon seller.

Nowadays, I wouldn’t quite go that far; they are pretty level for me.

I still use Helium 10 every day for various reasons; I use Jungle scout a lot but not quite that much.

If you want to look at another strong contender for the title, you could read my jungle scout vs viral launch article; it’s another strong alternative we use within our FBA Businesses.

Helium 10 Tools

Ok, there is a lot for me to mention here, so I’ll keep it short and sweet.

The course I took forced me to rethink my entire process as an Amazon seller (I’m glad it did, I’d become lazy!).

Once I’d improved my images and improved my customer communication mechanisms, it was time to look at my listings.

Did you know that for most products, the majority of sales will be generated by 3 – 5 main keywords?

Helium 10 allows you to deep dive into your Amazon listings.

Thanks to Helium 10, I now have a set process for my Amazon keyword analysis.

Here is a short video explaining how I use their “Cerebro tool” to compile a list of Master keywords.


Is Helium 10 better than Jungle Scout?

Well, in my opinion, maybe slightly, but this won’t be the case for everyone.

Helium 10 have two powerful tools in “Black Box” and “Xray”

Helium 10 has TWELVE web app tools and FIVE chrome extension tools.

Maybe they should call it Helium 17?! I’m not that funny, I know.

I use most of their tools within my amazon business; if you take the time to understand what they all do, I’m sure you’d do the same.

I won’t run through every single tool now because we’d be here a while…

But I have written an article to explain exactly how I use each of the tools; if you want to read it, you’ll find the link further up this article.

It’s a long article, but there is a lot to talk about; I literally show you the inner workings of my Amazon business.

If you are looking for a quick fix, Helium 10 might not work well for you.

It’s more of a professional tool for your business; it turns all of your actions into Data-Driven Decisions, which helps me sleep at night.

I’m not going to lie; it takes a bit of time and effort to learn how to use each of their tools…

Once you’ve cracked it, there is no looking back.

Here is a brief overview of how I use three of my favorite Helium 10 tools.

Black Box

This tool is solely for amazon product research; I find it easy to use, and it’s easy to find winning products.

I’ll give you my top tip when it comes to Amazon product research.

Use Helium 10 Black Box, choose your marketplace, select your category, and set the filters to the following.

  • Review rating no more than 3.5 stars
  • Review levels under 100
  • Monthly revenue $8000+ a month
  • Competitor listings no more than four images

Use these filters to find listings that are performing incredibly well with a poor overall listing.

If you find a product you can sell, you can easily outdo it with more images and a better-looking listing.

On top of that, you could use Helium 10’s review downloader to pull all of the negative reviews.

Find out the reoccurring issues and see if you can work with a factory to create a product to deal with the problems.

Do this in the right way, and you’ll dominate the market.


This is the perfect tool for competitor analysis on Amazon.

You can see exactly which keywords your customers are generating their sales from.

I use this tool to ensure that every possible relevant, money-driving keyword is present in my listing or backend (because why wouldn’t you).

Once I’ve compiled a list of around 500 keywords, I’ll use Misspellinator to find any common misspellings of powerful keywords; amazon doesn’t autocorrect!

Helium 10 Chrome Extension

Unlike Jungle Scout, this tool is entirely free, although you are limited in terms of requests.

Here’s another short video running through how I use the chrome extension for my amazon product research.

Let’s talk about the pricing…

The Cost Of Helium 10

Let’s take a look at the Helium 10 pricing model. As mentioned earlier, Helium 10 offers free plans for both their web app and chrome extension.

This, for me, is a clever move; it allows you to check out their tools risk-free before you invest any money.

See for yourself! Use the following link to sign up for one of their free plans.

Helium 10 Free Plan

After taking the Amazon course, I ended up going for the platinum paid plan.

I did this because it made sense for me and my business. If you can make use of the free plan and save yourself money, do that!

Here are the paid plan costs…

how much does helium 10 cost?

The diamond plan works for me, but it depends on the size of your operation.

If you’ve got a real need for it, the paid plans are worth their weight in gold.

As a seven-figure seller, I need these tools to stay ahead!

If you’re thinking about jumping into a paid plan, STOP……

If you don’t fancy paying full price, you can use one of the following helium 10 coupons.

Helium 10 Coupons

When I signed up, I used my mentor’s affiliate coupons, and it saves me 10% each month…

If you think you could do a load of damage in one month, you might as well use the 50% off coupon.

As my mentor said to me,

“Nick, if you aren’t sure, use the 50% discount code, and if you don’t like it, you get to try the paid plan for one month half price”.

Use the following Helium 10 coupons to save yourself some money.



Use EBOSS50 to get 50% off your first month with Helium 10. This discount code works for the following plans: A La Carte, Platinum & Diamond

Will Not Expire



Use EBOSS10 to get 10% off either the monthly or annual plan. This discount code works for the following plans: A La Carte, Platinum & Diamond

Will Not Expire


I use Helium 10 every day, so the 10% off coupon just made sense to me.

I’m sure you can see why I now use Helium 10; it’s more than just a product research tool; it’s an entire suite of Amazon seller tools.

Jungle Scout Coupons

Jungle Scout


Save More Than 60%!


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Jungle Scout Vs Helium 10 – The Conclusion

It’s tough for me to pick a winner since I love them both; if I had to, I’d probably say Helium 10 edges it.

There is a number of reasons, but ultimately it comes down to value.

I’m not saying Jungle Scout is rubbish because they aren’t; their tools are exceptional, they even offer some things Helium 10 doesn’t, like the Supplier database.

There is one tool in particular that drives this battle home for me is Refund Genie…

This tool means I make money by using Helium 10 each month.

As we all know, Amazon makes things complicated where they can, especially when it comes to reimbursing you.

Refund genie allows you to generate monthly reports for all the inventory amazon have either lost or damaged.

We pay Helium 10 around $170 a month for the use of the diamond suite.

That totals to around $2,000 a year.

Well, in the last 12 months, refund genie has helped us claim back up to $6,650.00

Over the last 18 months, it’s nearly $10,000.00 – see the screenshot from our Helium 10 account below.

helium 10 refund genie

Anyway, for me, the battle is over in Jungle Scout vs Helium 10.

Helium 10 takes it for me, but we are all different!

If you are still undecided… don’t worry!

Why not try them both and see which ones you prefer?

If you are still on the fence you could even check out Amzscout as an alternative.

I’ve also written another article on jungle scout vs amzscout, you might find this useful too!

I hope you’ve enjoyed this article, and as always, if you’ve got any questions or comments, I’d love to hear from you below.

More from me soon,


eBusiness Boss

Tags: Amazon Software Comparison

16 thoughts on “Jungle Scout Vs Helium 10 (Interesting Guide For Sellers)”

    • Hey Amy, we used jungle scout for a long time, they actually helped us find our first product! But we moved over to helium 10 a little while ago, they have A LOT more tools. It takes time to learn how to use them all but its well worth it in the end.

      Helium 10’s product research tools are just as good in my opinion, but to be fair i haven’t used jungle scout in a little while. In answer to the question about is there anything that jungle scout has that helium 10 doesn’t.. at the moment i’d say no. If anything helium 10 has a few more tools!

      Hope that helps!

  1. Hi mate what was the course that you used for selling on amazon it would be great to know. We are new and starting out and i love this post it has helped me a great deal. before acquiring stock id love to do a course but given the plethora of courses i dont know which one to choose

    • Hey Jon,

      Yer i put off investing in a course for a few years, but it really has taken our game up a level.

      Here’s a link to the course: Amazon Course
      Also here is the webinar i watched before purchasing: Webinar

      Hope that helps, if you’ve got any questions give me a shout!

  2. Hey Nick,

    I’m using Helium10 BlackBox now for product research and I feel like they don’t show as many products as I would like. Since you’ve used both, how do they compare? Do you find that JS’s web app gives better product results?

    • Hey Anna, i prefer helium 10’s blackbox out of the two. I’ve found the best results from changing up filters at looking at different categories sometimes one at a time. Here’s a video to show how i find low competition product opportunities: Product Research Tutorial Hopefully that helps! Nick 😀

  3. Admiring the persistence you put into your website and detailed information you present.
    It’s good to come across a blog every once in a while that isn’t the same old rehashed material.
    Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google

  4. Im just wondering if you sign up for the monthly platinum plan ($87) and use the 50% code, do you just cancel it at the end of the month, there isn’t any ‘bonding’ terms and conditions keeping you locked into a contract.

    It seems as though many people would do this and then cancel but I suppose helium 10 are relying on the fact that most people will like the tool and carry on after the month.

    Ive been using JS for a while now but need more input with keyword searches and optimising my listing.

    Thank you

    • Hey Helen! Yes you can absolutely do this. I’ve spoken to them about this a few times and i like their thinking behind it.. They know how good their software suite is, once you learn how to use it you’ll want to use it on a monthly basis. I wouldn’t be without it, i need it to stay ahead. Every product i sell has a master keyword list, to do this i need a few of Helium 10’s tools… Here is a tutorial to show how i do it…

      But yer basically you can use the 50% off code then cancel at the end of the month!

      Thanks for taking the time the read the blog, i appreciate it!


  5. Your review is super out dated for Jungle Scout…time for a refresh. They are passing Helium 10 across the board with recent updates and tools for sellers.

  6. Way cool! Some extremely valid points! I appreciate you writing
    this write-up and the rest of the site is also really good.

  7. I’m really happy to have found this comparison, but looking at the comments, it appears the comparison may be outdated? Did you edit your review based on Jungle Scout’s new capabilities? I’m just getting started in this (don’t even have a business bank account yet) and am lining up my tools.

    • Hello Tracey, glad you enjoyed it.

      This article was updated a little while ago, for full updates on each tool i’d recommend reading the full review articles i put together.

      Helium 10 still edges it for me, but we all have individual needs!

      Here are links to the full review articles:

      Helium 10 Review: Link
      Jungle Scout Review: Link

      Let me know if you’ve got any Q’s!



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