As an Amazon seller, it’s a competitive market out there.
In order to keep up, or hopefully stay ahead of your competitors, you need to harness the tools available to you.
Jungle Scout and Keepa are two big players in the Amazon software game.
In this Jungle Scout vs Keepa article I’m going to cover what each piece of software offers…
By using my experience in using them, i hope to help you work out which of these are right for you.
Oh and of course, it wouldn’t be a battle if I didn’t announce a winner! So, I’ll also tell you which one I’d choose if I had to pick!
Before we get into it, I better quickly introduce myself.
I’m Sam from eBusinessBoss and I’ve been successfully selling on Amazon now for 5 years.
Throughout the journey I’ve always been open to using whatever legitimate software’s I can, in order to help and improve my Amazon business.
I’ve got extensive experience of using both Keepa and Jungle Scout so i thought it was only right that i put this article together.
So here goes, let’s jump in and see who wins in my Jungle Scout vs Keepa head to head!…
Why Keepa vs Jungle Scout?
Before I begin comparing the two, I thought I best explain why I am pitching Jungle Scout and Keepa up against each other as competitors…
Both pieces of software are similar in that they have web apps and chromes extensions with endless tools that allow you to do product analysis.
They can be used in what I call “post product analysis”, where you’re keeping tabs on the performance of your current products.
But more often than not, both tools are mostly used in the research phase.
What do I mean by research phase?…
Well, when you’re deciding if you’re going to sell a product on Amazon, there’s a number of key things you need to consider.
But probably the two most important things are… does it sell well and can I sell it for a good profit?
In their own ways, Jungle Scout and Keepa provide the answers to these questions, which is why they’re such valued tools within the Amazon seller community.
This is also why I’m putting the two up against one another, to show how both can be used to help take your product research to the next level.
So, now you know why I’ve categorised them together. Let’s dive into each of them individually and what they offer…
Keepa – The Features
Let’s start with Keepa! What does it do?
The Keepa Web App
Keepa is generally thought of as a tool that provides Amazon Sales Rank history and Amazon Price history of products.
It is most well-known for its “Keepa Graph” which is synonymous with the Keepa Extension.
However, most people don’t realise how much value the Web App provides, so I thought I’d offer some insight into that first.
So within the web app, under the Data tab, the “Product Finder” section is of most interest to me.
Keepa Product Finder
Product Finder is a very advanced system that allows you to search through Amazon’s database to bring up products that fit a certain criteria.
This ranges from sales rank and price, right through brands and review ratings.
Just as an example you could do the following search…
- Category: Toys & Games
- Price Range: $20-40
- Sales Rank: Average no higher than 10,000
- Brand: Lego
- Sellers: Less than 5 sellers on the listing
The data would then be sorted in ascending order by sales rank, meaning the best selling products would be at the top.
To be able drill down specifically on a product search can be so vital and save you a ton of time compared to manually trying to find products.
Within a few clicks you’re able to compile a list of possible products that fit your criteria.
Under the Data tab, you also get these other handy features…
- Product Viewer – You can create lists of products you want to take a detailed looked at.
By adding them to product viewer, you can see them all at a glance.
Here you can view almost every bit of information about a product…
From rank and price, right through to whether they’ve enlisted in subscribe and save or not.
- Best Seller Lists – Although you can look at Amazon’s best sellers by manually going through their categories.
By using Keepa’s lists you’re able to see the best sellers in a category all lined up next to each other with their key data points visible at an easy glance.
- Top Seller List – Looking at what the top sellers do, is a tried and tested method of becoming successful yourself.
Study the best to become the best, right?
Well with Keepa you can view the top selling merchants on Amazon and see their storefront for product ideas.
- Category Tree – Allows you to delve deeper into the best seller lists, by going into the best sellers within sub categories.
Here you can unearth more hidden gems that others may not find if they are only looking in the main categories.
Another useful tool within the Keepa Web App is the Tracking feature.
Here you can set up price alerts on products so that you get notified when a products price decreases below or increases above the thresholds you set.
This can be very helpful in the product research stage, because if a products price drops below your threshold…
This could signify that this product is no longer a viable option for you if the profit margins are no longer there.
Likewise, if you track a product for a considerable time and you never receive a price change notification…
Then that could indicate that the product is one worth pursuing because it’s price and profit margins have remained consistently within your thresholds.
You can set up this tracking feature within the web app, but also directly from the product detail page on Amazon using the Keepa Extension.
Which brings me nicely onto what that offers…
The Keepa Extension
Keepa’s extension is one of the most widely used Amazon tools out there.
The reason for this is because it essentially gives you an insight into the two most important things when looking at a potential product…
Does it sell? Does the sale price have enough profit in it?
With the Keepa extension, every time you’re on an Amazon product page the Keepa graph will appear.
It populates the sales rank data and price data for the product, into a nice easy to read graph.
The green line represents the rank and the blue line represents the price.
Using the graph, you can see the current price and rank, but also how they have both changed over time.
Seeing this historical data is vital when deciding on if a product has good potential or not.
This is because you can be more certain that a product is reliable if it’s rank and price have been consistent over time…
As opposed to dramatic spikes (up and down), which would signify sporadic sales rates and volatile pricing.
You want a product that sells at a consistent rate and also at a consistent price.
This means you can gain a confident picture of how many sales you can potentially make and how much profit that equates to.
To be even more sure of your decision, I recommend viewing the Keepa graph’s “All time” data…
This gives you the truest reflection of the products rank and price performance.
Just as an example, by viewing “All time” as opposed to 30, 60 or even 90 days, it means that you avoid mistakenly going for a seasonal product.
Although they can be great, seasonal products such as skiing goggles do not sell well all year round and won’t give you the consistent sales you’re really after.
By using the Keepa graph on “All time”, you will identify these types of products that you might not have done otherwise.
Just imagine stocking up on a load of skiing goggles in March, because the past three months data show that they’ve been selling like crazy…
Not knowing that the Ski season is just ending and you’re about to be left with a load of stock for the next 6-9 months.
Not ideal, right?
So that’s a general overview of the Keepa extension and it what it offers.
If you want to find out a bit more about how Keepa works, then check out my recent article “How to Use Keepa and CamelCamelCamel”.
Now we’ve seen that Keepa is up for the fight, let’s see if Jungle Scout can pack a punch too?…
Jungle Scout – The Features
Similarly to Keepa, Jungle Scout seemed to grow in popularity off the back of the success of its extension tool.
I’ll cover why it’s been so popular shortly, but let’s start by looking at what the Web App offers.
The Jungle Scout Web App
There’s a lot on offer from the Jungle Scout Web App, from it’s original main feature the “Estimator Tool”…
Right through to more recent and advanced additions such as “Keyword Scout”, “Supplier Database”, “Launch” and “Sales Analytics” (and much, much more).
For this article I’m focusing on the “Product Database” and “Product Tracker” tools specifically, because they’re the “research phase” tools I referred to earlier…
And therefore the comparable tools to the Keepa Product Finder and Keepa Tracker.
If you would like a more detailed overview of Jungle Scout as a whole, then check out our Jungle Scout Review.
Jungle Scout Product Database
Product database is Jungle Scouts tool for finding products.
Their product database has millions of products that they pull directly from Amazon.
As I mentioned earlier, to manually find products can be quite a task, trawling through loads of categories and sub categories.
Thankfully, much like Keepa’s “Product Finder”, Jungle Scout’s “Product Database” allows you to automate the process and quickly narrow down your search.
You can filter by categories, estimated sales, sales rank, revenue… the list goes on.
Notice here though, how you can filter using estimated sales and revenue!
With Keepa you can see the sales rank and price, which is really handy as I explained earlier.
And for experienced sellers, you can often work out rough sales estimates based on a products rank.
But I wouldn’t want to make a product decision based on a rough estimate, would you?
With Jungle Scout’s formula, they’re able to actually give you an accurate estimate of a products sales and in turn how much revenue it is generating.
These additional two data points alone make Jungle Scouts “Product Database” a must have over the comparable Keepa “Product Finder” if you were to choose one.
With Jungle Scout, product research is more focused because you can quickly find products that are making the kind of sales numbers and revenue that you’re looking for…
And if you remember, these are the two main things I look for when doing product research…
Does it sell well and can I sell it for a good profit?
Jungle Scout Product Tracker
So, I’ve just highlighted how you can use Jungle Scout to find products and that’s great, but what about validating these finds?
That’s where the “Product Tracker” comes in. Any products that you find through the “Product Database” search, you can add to the “Product Tracker”.
The tracker provides you with the historical data you need to ensure that the products price and sales have been consistent over time.
I stressed how important this was earlier when looking into Keepa, to avoid seasonal or fad products for example.
But because Jungle Scout’s tracker provides sales and revenue data, on top of the price and rank data provided by Keepa, their tracker is far superior.
This tracking tool means you can make more informed decisions on whether product is a viable option or not.
If a product looks like it ticks all the boxes from the “Product Database” search…
And then historical data from “Product Tracker” marries up to… you’re onto a winner!
An added bonus of the Jungle Scout “Product Tracker” is it’s grouping options.
You can keep organised by creating lists of products you might want group together e.g. niches, categories, brands etc.
By keeping things neat and tidy like this you can keep all of your potential products stored on Jungle Scout instead of endless spreadsheets saved to your drive.
The Jungle Scout Extension
As mentioned, the Jungle Scout extension is where the software really began to grow a reputation within the Amazon seller community.
After all, it’s what got me into Jungle Scout…
5 years ago another seller told me about a chrome extension that showed how many sales an Amazon product was making and how much revenue it had generated.
My mind was blown. I was like, “I need that, NOW!”.
The rest is history and I’ve been using it ever since.
I’ve just basically told you in a nutshell what the jungle scout chrome extension does, but let me go into a bit more detail.
You can use the extension to retrieve data on a specific product page, or to look at data on multiple products at once (e.g. search results page or category page).
Once clicked, within seconds the extension provides you with sales estimates, profit projections and other competitive data (e.g. review levels etc).
From this snapshot of data, you can quickly build a picture of whether the product is a possible option or not…
Is it doing enough sales, is the revenue high enough, is there enough profit in it?
Not only that, for even quicker data driven decisions, you can refer to Jungle Scout’s unique “Opportunity Score”.
Jungle Scout’s algorithm populates an “Opportunity Score” out of ten based on the demand, competition and listing quality.
The score determines a product’s potential. For example, a product with high demand and low competition might get a score of 8.
Using this, alongside your own intuition and analysis of the extension data, means you can quickly and effectively validate or eliminate a product idea.
A very handy add on from Jungle Scout!
Another way to validate a products potential is to use the extension on a whole page of results/listings.
For instance, if you find a product (e.g. colouring pens) and it’s listing data looks really good…
You can then search for “colouring pens” in the Amazon search bar to get up a results page of similar products.
Using the extension again on a whole page of results, shows you whether there’s also other “colouring pens” products that have promising data too.
By looking at the product type/niche on wider scale, it gives you a better idea of whether there is space for you to enter the market too.
So I definitely recommend using the extension on search results too, to give you a broader picture.
A final, but massive perk, of the Jungle Scout extension is it’s AccuSales data analysis engine.
Once you’ve used the current data and you think you’ve found a product opportunity, use the “Historical Analysis” part of the extension.
This provides you with the must have historical sales and historical pricing data in a neat graph format (similar to Keepa).
I’ve highlighted already how important this is!
You must know historical data in order to avoid diving into a product that looks good in real time, but won’t provide the consistent sales and profit over time.
But what’s better about this part of the Jungle Scout extension in comparison to it’s Keepa counterpart…
Is that rather than historical rank data, it’s historical SALES data.
Therefore, you’re not having to guess what sales they might have made based on its rank, you actually see the sales numbers.
Now I’ve covered how the two compare in terms of what features they offer. Let’s see how they compare on price.
Until earlier this year (2019), Keepa and all of it’s main features had been FREE!
Unfortunately for Amazon Sellers, but understandably for Keepa, they’ve brought in a two tiered pricing structure.
The free version still gives you access to the Product Finder, Product Viewer, Tracker and various other features.
However, it limits your search and tracking to just 5 products, so not that many really.
Also, the extension has (in my opinion) become pretty much redundant as it doesn’t show you sales rank data anymore (only price)…
Which was essentially the main feature of it!
So really, if you’re going to get good use out of Keepa these days, you’re going to have to pay.
Thankfully it’s not that much, at just $15 a month or $149 for the year.
For this you get…
- 10,000+ products that you can search and track.
- API access for 5 tokens per minute and a quota refill rate of 5% per hour instead of the 2.5% every 23 hours for the free version.
- Unlimited access to the deals section table.
- But most importantly, SALES RANK data on the web app and extension graph.
Jungle Scout Pricing
Unlike Keepa, Jungle Scout don’t have a free subscription option…
But they do have a 14 day refund policy so you can at least test it out and see if it’s something for you.
They have 3 different packages:
- The Extension
- The Web App
- The Web App and Extension
They offer these different packages as a pay monthly or pay yearly subscription, where you can save 50% buy paying yearly.
Full details of prices and what the packages offer can be seen in the images below.
So that’s the pricing of both covered, but before concluding I want to stress something about Jungle Scout…
Make use of the 14 day refund policy!
Whenever there is a free trial or a refund policy like this, I’ll always give it a look, even if it’s something I’m not initially that interested in.
Sometimes these tools end up being something i love or something i hate…
If you then decide that you want to sign up to one of the paid plans…
Then luckily for you I can offer you a unique opportunity to get 30% off your first three months subscription!
Conclusion – Who wins in the Jungle Scout vs Keepa showdown?
First things first, let me say that over the years I have been a huge advocate of both pieces of software and used them extensively.
So it’s fair to say I have a lot of time for them both…
But earlier this year when Keepa was no longer free, the balance shifted!
Previously I would’ve argued that because you get so much valuable information from Keepa for no cost, then it’s a must have tool.
In the past I would always say that even though it offers less features than Jungle Scout and some of the other alternatives.
It should still have it’s place amongst the big players, in terms of a product research tool.
Purely based on value!
However, now you have to pay for it, albeit not much, I’d rather pay more for a more sophisticated software like Jungle Scout.
Not only does Jungle Scout offer more than Keepa in terms of tools…
But it is much more user friendly too which is always important for a software you’re going to be using so often.
So for me, there’s only one winner here and that’s Jungle Scout!
In case you’re in any doubt as to why I’ve come this conclusion, let me just sum it up briefly for you…
In a product research tool, I’m looking for whether it can help me answer my two key questions:
- Does it sell well?
- Can I sell it for a good profit?
Jungle Scout 100% answers these questions!…
Finding a product:
Jungle Scouts “Product Database” excels over Keepa’s “Product Finder” on many levels!…
But most vitally it offers actual sales estimates (as opposed to sales rank) and also sales revenue estimates.
So, with Jungle Scout you can work out whether a product is REALLY selling well and then using the revenue data calculate how much ACTUAL profit you can make.
Keepa’s extension doesn’t provide this level of data and also cannot show data for pages of results, only one listing at a time.
Tracking a product:
Jungle Scout in the early days only dealt with live data, but they’ve now implemented their “Product Tracker” to the web app and “Historical Analysis” to the extension.
These additions mean that Jungle Scout have seen the gap in their features and have now added the historical data that Keepa has always been so valued for.
So again, they outdo Keepa because they not only offer what Keepa do, but they offer so much more on top too.
So, to wrap it up, if you’re basing your decision on price, then go for Keepa…
But other than price, Jungle Scout beats Keepa in every other department, from it’s extensive features to it’s user friendly functionality.
There it is, my verdict! It’s been an epic Jungle Scout vs Keepa battle, but it’s Jungle Scout that has the knock out punch!
However, if you’re still not convinced that Jungle scout is for you…
Then why not check out our full Jungle Scout Review or our Jungle Scout Alternatives articles for a bit more background research.