Jungle Scout vs Keepa – Which Is The Stronger Option?

As an Amazon seller, it’s a competitive market out there.

To keep up or hopefully stay ahead of your competitors, you need to harness the tools available to you.

Jungle Scout and Keepa are two big players in the Amazon software game.

In this Jungle Scout vs Keepa article, I will cover what each piece of software offers…

By using my experience in using them, I hope to help you work out which of these are right for you.

Oh, and of course, it wouldn’t be a battle if I didn’t announce a winner! So, I’ll also tell you which one I’d choose if I had to pick!

sam ebusiness boss

Before we get into it, I better quickly introduce myself.

I’m Sam from eBusiness Boss, and I’ve been successfully selling on Amazon for over five years.

I’ve always been open to using whatever legitimate software I can to help and improve my Amazon business throughout the journey.

I’ve got extensive experience using Keepa and Jungle Scout, so I thought this article made sense.

If you are just here for a quick verdict and a discount coupon, let me help!

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Jungle scout is the clear winner for me; it’s the software we use daily within our business. If you want to save more than 60%, use the coupon below!

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So here goes; let’s jump in and see who wins in my Jungle Scout vs Keepa head to head!…


Why Keepa vs Jungle Scout?

Amazon Product Research

Before I begin comparing the two, I thought I best explain why I am pitching Jungle Scout and Keepa up against each other as competitors…

Both pieces of software are similar in that they have web apps and chromes extensions with endless tools that allow you to do product analysis.

They can be used in what I call “post product analysis,” where you’re keeping tabs on the performance of your current products.

But more often than not, both tools are primarily used in the research phase.

What do I mean by the research phase?…

Well, when you’re deciding if you’re going to sell a product on Amazon, there are several vital things you need to consider.

But probably the two most important things are… does it sell well, and can I sell it for a good profit?

In their own ways, Jungle Scout and Keepa provide the answers to these questions, which is why they’re such valued tools within the Amazon seller community.

This is also why I’m putting the two up against one another, to show how both can be used to help take your product research to the next level.

So, now you know why I’ve categorized them together. Let’s dive into each of them individually and what they offer…


Keepa – The Features

Let’s start with Keepa! What does it do?


The Keepa Web App

Keepa is generally thought of as a tool that provides Amazon Sales Rank history and Amazon Price history of products.

It is most well-known for its “Keepa Graph,” which is synonymous with the Keepa Extension.

However, most people don’t realize how much value the Web App provides, so I thought I’d offer some insight into that first.

So within the web app, under the Data tab, the “Product Finder” section is of most interest to me.


Keepa Product Finder

Keepa Data

Product Finder is a very advanced system that allows you to search through Amazon’s database to bring up products that fit specific criteria.

You’re able to search for and sort by pretty much any product attribute you can think of.

This ranges from sales rank and price, right through brands and review ratings.

Just as an example, you could do the following search…


  • Category: Toys & Games
  • Price Range: $20-40
  • Sales Rank: Average no higher than 10,000
  • Brand: Lego
  • Sellers: Less than five sellers on the listing


The data would then be sorted in ascending order by sales rank, meaning the best-selling products would be at the top.

To drill down specifically on a product search can be so vital and save you a ton of time compared to manually trying to find products.

Within a few clicks, you’re able to compile a list of possible products that fit your criteria.


Under the Data tab, you also get these other handy features…


  • Product Viewer – You can create lists of products you want to take a detailed looked at.
    By adding them to the product viewer, you can see them all at a glance.
    Here you can view almost every bit of information about a product…
    From rank and price, right through to whether they’ve enlisted in subscribe and save or not.
  • Best Seller Lists – You can look at Amazon’s best sellers by manually going through their categories.
    By using Keepa’s lists, you’re able to see the best sellers in a category all lined up next to each other with their crucial data points visible at an easy glance.
  • Top Seller List – Looking at what the top sellers do, is a tried and tested method of becoming successful.
    Study the best to become the best.
    Well, with Keepa, you can view the top-selling merchants on Amazon and see their storefront for product ideas.
  • Category Tree – This allows you to delve deeper into the bestseller lists by going into the best-sellers within sub-categories.
    Here you can unearth more hidden gems that others may not find if they only look in the main categories.

Keepa Tracker

Keepa Tracker

Another valuable tool within the Keepa Web App is the Tracking feature.

Here you can set up price alerts on products so that you get notified when a product’s price decreases below or increases above the thresholds you set.

This can be very helpful in the product research stage because if a product’s price drops below your threshold…

This could signify that this product is no longer a viable option for you if the profit margins are no longer there.

Likewise, if you track a product for a considerable time and never receive a price change notification…

Then that could indicate that the product is worth pursuing because its price and profit margins have remained consistently within your thresholds.

Keepa Tracker

You can set up this tracking feature within the web app and directly from the product detail page on Amazon using the Keepa Extension.

If you are looking for another comparable on the tracking side of things, you might want to read our Jungle scout vs Viral launch article; we’ve tried to cover all bases when it comes to software.

This brings me nicely onto what that offers…


The Keepa Extension

Keepa’s extension is one of the most widely used Amazon tools out there.

The reason for this is because it essentially gives you an insight into the two most important things when looking at a potential product…

Does it sell? Does the sale price have enough profit in it?

Keepa Graph

With the Keepa extension, every time you’re on an Amazon product page, the Keepa graph will appear.

This is a brilliant tool and one that a lot of other Amazon software solutions use. As you’ll see in my Jungle scout vs helium 10 article, these clever graphs are displayed on the listing when using their chrome extensions.

It populates the product’s sales rank data and price data into a nice easy-to-read graph.

The green line represents the rank, and the blue line represents the price.

Using the graph, you can see the current price and rank and how they have both changed over time.

Seeing this historical data is vital when deciding on if a product has good potential or not.

This is because you can be more confident that a product is reliable if its rank and price have been consistent over time…

As opposed to dramatic spikes (up and down), which would signify sporadic sales rates and volatile pricing.

You want a product that sells at a consistent rate and also at a constant price.

This means you can gain a confident picture of how many sales you can potentially make and how much profit that equates to.

Keepa Chart

To be even more sure of your decision, I recommend viewing the Keepa graph’s “All time” data…

This gives you the most accurate reflection of the product’s rank and price performance.

Just as an example, by viewing “All time” as opposed to 30, 60, or even 90 days, it means that you avoid mistakenly going for a seasonal product.

Although they can be great, seasonal products such as skiing goggles do not sell well all year round and won’t give you the consistent sales you’re after.

By using the Keepa graph on “All Time,” you will identify these types of products that you might not have done otherwise.

Just imagine stocking up on a load of skiing goggles in March because the past three months data show that they’ve been selling like crazy…

Not knowing that the Ski season is just ending, and you’re about to be left with a load of stock for the next 6-9 months.

Not ideal.


So that’s a general overview of the Keepa extension and what it offers.

If you want to find out a bit more about how Keepa works, then check out my recent article “How to Use Keepa and CamelCamelCamel.”

Now we’ve seen that Keepa is up for the fight; let’s see if Jungle Scout can pack a punch too?…


Jungle Scout – The Features

Similar to Keepa, Jungle Scout seemed to grow in popularity off the back of the success of its extension tool.

I’ll cover why it’s been so popular shortly, but let’s start by looking at what the Web App offers.

Jungle Scout

The Jungle Scout Web App

The Jungle Scout Web App offers a lot, from its original main feature, the “Estimator Tool”…

Right through to more recent and advanced additions such as “Keyword Scout,” “Supplier Database,” “Launch,” and “Sales Analytics” (and much, much more).

For this article, I’m focusing on the “Product Database” and “Product Tracker” tools specifically because they’re the “research phase” tools I referred to earlier…

And therefore the comparable tools to the Keepa Product Finder and Keepa Tracker.

If you would like a more detailed overview of Jungle Scout as a whole, then check out our Jungle Scout Review.


Jungle Scout Product Database

Jungle Scout Product Database

The product database is Jungle Scouts’ tool for finding products.

Their product database has millions of products that they pull directly from Amazon.

As I mentioned earlier, manually finding products can be tricky, trawling through loads of categories and subcategories.

Thankfully, much like Keepa’s “Product Finder,” Jungle Scout’s “Product Database” allows you to automate the process and quickly narrow down your search.

You can filter by categories, estimated sales, sales rank, revenue… the list goes on.

Notice here, though, how you can filter using estimated sales and revenue!

This is where Jungle Scout goes one step further than what Keepa can offer.

Another tool to consider here is discussed in my Amzscout vs jungle scout article.

With Keepa, you can see the sales rank and price, which is handy, as I explained earlier.

And for experienced sellers, you can often work out rough sales estimates based on the rank of a product.

But I wouldn’t want to make a product decision based on a rough estimate, would you?

Jungle Scout Product Database

With Jungle Scout’s formula, they’re able to give you an accurate estimate of a product’s sales and, in turn, how much revenue it is generating.

These additional two data points alone make Jungle Scouts “Product Database” a must-have over the comparable Keepa “Product Finder” if you were to choose one.

With Jungle Scout, product research is more focused because you can quickly find products that make the kind of sales numbers and revenue you’re looking for…

And if you remember, these are the two main things I look for when doing product research…

Does it sell well, and can I sell it for a good profit?


Jungle Scout Product Tracker

Jungle Scout Product Tracker

So, I’ve just highlighted how you can use Jungle Scout to find products, and that’s great, but what about validating these finds?

That’s where the “Product Tracker” comes in. Any products that you find through the “Product Database” search, you can add to the “Product Tracker.”

The tracker provides you with the historical data you need to ensure that the product’s price and sales have been consistent over time.

I stressed how important this was earlier when looking into Keepa to avoid seasonal or fad-products.

But because Jungle Scout’s tracker provides sales and revenue data, on top of the price and rank data provided by Keepa, their tracker is far superior.


This tracking tool means you can make more informed decisions on whether a product is a viable option or not.

If a product looks like it ticks all the boxes from the “Product Database” search…

And then historical data from “Product Tracker” marries up to… you’re onto a winner!

Using the two tools in tandem is when the magic happens, and your product research is taken to the next level.

A bonus of the Jungle Scout “Product Tracker” is its grouping options.

You can keep organized by creating lists of products you might want to group, e.g., niches, categories, brands, etc.

Keeping things neat like this allows you to keep all of your potential products stored on Jungle Scout instead of endless spreadsheets saved to your drive.


Jungle Scouts Extension

As mentioned, the JS extension is where the software began to grow a reputation within most Amazon seller communities.

After all, it’s what got me into Jungle Scout…

Five years ago, another seller told me about a chrome extension that showed how many sales an Amazon product was making and how much revenue it had generated.

My mind was blown. I was like, “I need that, NOW!”.

The rest is history, and I’ve been using it ever since.

Jungle Scout Extension

I’ve just basically told you in a nutshell what the jungle scout chrome extension does, but let me go into a bit more detail.

You can use the extension to retrieve data on a specific product page or look at multiple products at once (e.g., search results page or category page).

Once clicked, the extension provides you with sales estimates, profit projections, and other competitive data; we often like to download amazon reviews and analyze the data further.

From this snapshot of data, you can quickly build a picture of whether the product is a possible option or not…

Is it making enough sales, is the revenue high enough, is there enough profit in it?

Jungle Scout Chrome Extension

Not only that, for even quicker data-driven decisions, you can refer to Jungle Scout’s unique “Opportunity Score.”

Jungle Scout’s algorithm populates an “Opportunity Score” out of ten based on the demand, competition, and listing quality.

The score determines a product’s potential. For example, a product with high demand and low competition might get a score of 8.

Using this, alongside your intuition and analysis of the extension data, means you can quickly and effectively validate or eliminate a product idea.

A convenient add-on from Jungle Scout!

Jungle Scout Chrome Extension

Another way to validate a product’s potential is to use the extension on a whole page of results/listings.

For instance, if you find a product (e.g., coloring pens) and its listing data looks good…

You can then search for “coloring pens” in the Amazon search bar to get up a results page of similar products.

Using the extension again on a whole page of results shows you whether there are also other “coloring pens” products with promising data.

Looking at the product type/niche on a wider scale gives you a better idea of whether there is space for you to enter the market.

So I recommend using the extension on search results, too, to give you a broader picture.

Jungle Scout Historical Analysis

A final, but massive perk, of the Jungle Scout extension is its AccuSales data analysis engine.

Once you’ve used the current data and you think you’ve found a product opportunity, use the “Historical Analysis” part of the extension.

This provides you with the must-have historical sales and historical pricing data in a neat graph format (similar to Keepa).

I’ve already highlighted how important this is!

You must know historical data to avoid diving into a product that looks good in real-time but won’t provide consistent sales and profit over time.

But what’s better about this part of the Jungle Scout extension in comparison to its Keepa counterpart…

Is that rather than historical rank data, it’s historical SALES data.

Therefore, you do not have to guess what sales they might have made based on their rank; you see the sales numbers.

One other alternative you might want to look at is covered in my amztracker vs jungle scout article; anyway, let’s dive into the pricing section.


Pricing Comparison

Now I’ve covered how the two compare in terms of what features they offer. Let’s see how they compare on price.


Keepa Pricing

Until a couple of years back, Keepa and all of its main features had been FREE!

Unfortunately for Amazon Sellers, but understandably for Keepa, they’ve brought in a two-tiered pricing structure.

The free version still gives you access to the Product Finder, Product Viewer, Tracker, and various other features.

However, it limits your search and tracking to just five products, so not that many.

Also, the extension has (in my opinion) become pretty much redundant as it doesn’t show you sales rank data anymore (only price)

Which was essentially the main feature of it!

One other tool that offers similar functionality and has a free plan is covered in my Amazeowl vs jungle scout article; it’s another option you might want to look at.

So really, if you’re going to get good use out of Keepa these days, you’re going to have to pay.

Keepa Pricing

Thankfully it’s not that much, at just $15 a month or $149 for the year.

For this, you get…

  • 10,000+ products that you can search and track.
  • API access for five tokens per minute and a quota refill rate of 5% per hour instead of 2.5% every 23 hours for the free version.
  • Unlimited access to the deals section table.
  • But most importantly, SALES RANK data on the web app and extension graph.


The Cost Of Jungle Scout

Let’s talk about the Jungle Scout Pricing Model. Unlike Keepa, Jungle Scout doesn’t have a free subscription option…

But they do have a 14-day refund policy, so you can at least test it out and see if it’s something for you.

They have three different packages:

  1. The Extension
  2. The Web App
  3. The Web App and Extension

They offer these different packages as pay monthly or pay a yearly subscription, remember with my coupon; you can save more than 60%!

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So that’s the pricing of both covered, but before concluding, I want to stress something about Jungle Scout…

Make use of the 14-day refund policy!

Whenever there is a free trial or a refund policy like this, I’ll always give it a look, even if it’s something I’m not initially that interested in.

Sometimes these tools end up being something I love or something I hate…

But in this situation, you’ve got nothing to lose either way, so why not give it a go!

Conclusion – Who wins in the Jungle Scout vs Keepa showdown?

First things first, let me say that I have been a massive advocate of both pieces of software and used them extensively over the years.

So it’s fair to say I have a lot of time for them both…

But earlier this year, when Keepa was no longer free, the balance shifted!

Previously I would’ve argued that because you get so much valuable information from Keepa for no cost, then it’s a must-have tool.

In the past, I would always say that even though it offers less than jungle scout and its competitors, Keepa should still have it’s place amongst the big players, in terms of a product research tool.

It is purely based on value!

However, now you have to pay for it, albeit not much; I’d rather pay more for a more sophisticated software like Jungle Scout.

Not only does Jungle Scout offer more than Keepa in terms of tools…

But it is much more user-friendly too, which is always crucial for software you’re going to be using so often.

So for me, there’s only one winner here, and that’s Jungle Scout!

Jungle Scout vs Keepa Winner

If you’re in any doubt about why I’ve come to this conclusion, let me sum it up briefly for you…

In a product research tool, I’m looking for whether it can help me answer my two key questions:

  • Does it sell well?
  • Can I sell it for a good profit?

Jungle Scout 100% answers these questions!…


Finding a product:

Jungle Scout’s “Product Database” excels over Keepa’s “Product Finder” on many levels!…

Jungle scouts Niche hunter can also take your product research a step further.

But most vitally, it offers actual sales estimates (as opposed to sales rank) and sales revenue estimates.

So, with Jungle Scout, you can work out whether a product is selling well and then, using the revenue data, calculate how much ACTUAL profit you can make.

Likewise, the extension also offers all of this valuable data at the click of a button, either on a product page or page search results.

Keepa’s extension doesn’t provide this level of data and cannot show data for pages of results, only one listing at a time.


Tracking a product:

Jungle Scout in the early days only dealt with live data, but they’ve now implemented their “Product Tracker” to the web app and “Historical Analysis” to the extension.

These additions mean that Jungle Scout has seen the gap in their features and has now added the historical data that Keepa has always valued.

Another tool to look at on this side of things is detailed in my Amasuite vs Jungle scout article!

So again, they outdo Keepa because they not only offer what Keepa does, but they offer so much more on top too.


So, to wrap it up, if you’re basing your decision on price, then go for Keepa…

But other than price, Jungle Scout beats Keepa in every department, from its extensive features to its user-friendly functionality.

As is usually the case, and is undoubtedly correct in this instance, too… you get what you pay for.


There it is, my verdict! It’s been an epic Jungle Scout vs Keepa battle, but it’s Jungle Scout that has the knock-out punch!


However, if you’re still not convinced that Jungle scout is for you…

Then why not check out our full Jungle Scout Review or our Jungle Scout Alternatives articles for a bit more background research.

I hope you’ve found this article useful!

Tags: Amazon Software Comparison

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