RepricerExpress Review – Must Have For Amazon Sellers?

My Amazon Repricer Journey – What led me to Repricer Express

First of all, let me be clear from the outset that this is a RepricerExpress Review, rather than an overall look at Amazon Repricing.

However, in order to give you a fair picture of Repricer Express, I’ll start by covering the pricing & repricing dilemmas that sellers tend to encounter.

Specifically, our experiences regarding the repricing strategies we have used over the years for both of our Amazon Businesses (PL & OA).

To become a successful Amazon seller, you have to analyse & scrutinise all of the aspects that can contribute to your sales.

One of the most important variables to address is how to manage the pricing & repricing strategy of your products.

For Private Label Sellers, who create listings of their own branded products (meaning they’re the only seller), it’s not really too much of an issue.

Until you have LOTS of listings that is, because the likelihood is that a products price will be just be set & left.

Any changes are likely to be made manually e.g. if sales drop, then you may decide to manually reduce your price by £1 to see if this gets more sales.

HOWEVER, for Arbitrage & Wholesale sellers, who are likely to be sharing the listing with other sellers & therefore competing for the buy box…

An Amazon Repricer system is vital!

What do I mean by pricing & repricing systems? Well, when it comes to Amazon repricing & pricing, you essentially have four options:

Option 1 – Don’t reprice your product. When you add a product to Amazon, just set a price & then leave it.

Option 2 – Manually change your price. Keep an eye on the product performance & manually make price adjustments as you see fit.

Option 3 – Use the free Amazon Repricer. Amazon offers a tool within seller central called “Automate Pricing”.
It automatically adjusts your products price based on settings you input.

Option 4 – Use a paid repricer software e.g. RepricerExpress. There are external software’s available that will link to your Amazon account.
Similar to the Amazon Repricer, they adjust your products price based on settings you input.

However, there’s a reason these software’s cost & it’s because they offer much more than the basics of Amazon’s “Automate Pricing” (as you’ll see).

Within this EXTENSIVE RepricerExpress review, I’m going to cover each feature of RepricerExpress & offer “MY THOUGHTS” based on my experience of using it.

I can genuinely say that I am very well placed to offer an impartial view on Repricer Express & the other 3 options outlined above. Why?…

because I have actually trialed & experienced each of those four Amazon Repricing options, with success & failure along the way.

With my Private Label business, I currently opt for a mix between Option 1 & 2.

When launching a product, I will set a fixed price based on all of our analysis (competitor price, competitor reviews, profit margin etc) & then leave it.

However, if after a while I notice a shift in sales or a shift in price from competitors, then I may decide to implement pricing Option 2.

Here I will tweak the price up or down to see how it effects sales & then look to find the sweet spot where I feel comfortable leaving it at fixed price again.

So far, using this Amazon repricing / pricing strategy, my two business partners & I have successfully grown a 7-figure private label business.

Therefore, for us, this method works just fine for now without any need for the Amazon Repricer, or a paid one.

However, when we ventured into online arbitrage, the Amazon Repricing strategy had to change!

I soon realised the same pricing & repricing methods that we used for the Private Label Amazon model just wouldn’t work for online arbitrage.

With of lots of different listings & an ever-changing inventory, all of relatively with low stock…

it was near on impossible to keep tabs on the pricing by using the manual methods from before.

Not to mention, that previously we’d always been used to having our own listing, where we always had the buy box!

This new model opened my eyes to the fierce price wars that come with competing with other sellers on arbitrage/wholesale listings.

We tried the manual methods for a good two months, but the manual repricing was just far too time consuming & complicated…

accompanied by the fact that sales weren’t anywhere near what we had envisaged. So, what did I do about it?

 

Well first of all, as I normally do with any tools I use, I wanted to test out the free option first, so I started using the Amazon Repricer “Automate Pricing”.

At first, I really liked it because it took away all the grief of repricing by linking the SKUs directly to my repricing rules.

Within a day I could see the prices had changed automatically.

The next thing I noticed after about a week was a nice increase in sales due to staying more competitive on price. Everything seemed good…

However, after about 3 months I began noticing that although sales had got a bitter better there were still quite a few products that hadn’t sold at all.

That’s despite the Amazon Repricer being at work? To make matters worse, I could see some stock was nearing the dreaded ‘long term storage fees’ from Amazon.

So, it got me thinking there must be a way of identifying these products automatically & then using a more aggressive pricing rule in order to try to sell them?

I began investigating this further & came across a number of RepricerExpress recommendations in some Amazon Seller Forums.

I realised they had a FREE trial, so decided to take that up in order to test it out & see if it was actually worth it.

Well as they say “the rest is history”.

Once I delved into Repricer Express I was hooked, don’t get me wrong there’s a few minor gripes I have, but overall it’s been game changing.

Why?…

Well, there’s so much to tell you & that’s why this Repricer Express Review is so extensive, however…

below I’ve summarised my views into a mini condensed RepricerExpress Review in case you’re short on time.

RepricerExpress Review – Why I think it’s a must have tool for Amazon Sellers

User friendly: The simple user-face, with its various pages & tabs, is so easy to navigate & understand.

Tutorials: In addition, Repricer Express make it really easy to understand what the different features mean & how to use them.
Everything is outlined via written & video explainers, to guide you through all aspects of the software.

Time Saver: The amount of time I now save on ‘repricing’ as a task, compared to my old methods, is immeasurable.
I can now use this extra time to focus on growing my business.

Rules Options: With regards to creating rules & setting your min/max, there’s similar options as you’d get with Amazon’s repricer.
However, RepricerExpress have gone the extra mile with loads of extra variables that you can add to improve your likelihood of winning the buy box.
Also, there’s their very sophisticated ‘profit protection’, which actually helps you drive the price up whilst maintaining the buy box to increase profits.

Automations: What’s more, there’s the RepricerExpress Automation feature. It is AMAZING with regards to moving products from one rule to another seamlessly.
This is the feature I was looking for when I wanted a solution to selling off old stock.
Since stumbling across this, it’s taken my stock management & sales to another level & I’ve never encountered long term storage fees since.
But not only that, I’ve found lots of other ways of implementing Automations to achieve other goals. They’re so clever.

Templates: The Rules & Automations are great. However, it’s how easily they’re set up that is equally as appealing.
The Repricer Express Rules & Automations come with an array of easy to understand templates…
which means you can literally be set up with fully functioning Rules & Automations within minutes.
The Templates are that good that I still use some of the Rules & Automations Templates today. They’re truly invaluable in enabling you to get started.

Stock Management: Whether your goal is to get rid of old stock that’s slow moving, or try to slow sales to prevent you running out of stock…
RepricerExpress has you covered! Since tailoring Rules & Automations to deal with the different stock scenarios, our Stock Management has improved no end.
We now find ourselves very rarely overstocked or running out of stock. It’s had a huge impact.

Bulk Edits / Imports: The thought of setting up the Min/Max’s & Rules for lots of listings can seem like a chore, but not with RepricerExpress.
You can input your min/max & rules data using the bulk edit option in the Repricer Express My Inventory feature.
Or if you use your own spreadsheets to do the repricing calculations like I do, you’ll find their imports feature so quick & easy.
I just copy & paste my data into the relevant columns of the RepricerExpress spreadsheet, upload it & then it’s almost instantly at work.

Extra Data: RepricerExpress is a hive of valuable data, not just linked to the actual repricing side of things, but it offers so much more in terms of sales info.
You can analyse product sales based on all sorts of variables & data points of your choice, across all of your marketplaces.
I’ve found it absolutely amazing having this instant data source available all in one place.
It’s an added bonus that I wasn’t looking for when I wanted repricer software, but one I now really value & use daily.

INCREASED SALES: Finally, the big one… SALES! The difference in sales since using RepricerExpress has been astonishing.
Unlike Amazon’s Repricer & other paid repricers, Repricer Express doesn’t reprice based on schedules e.g. every 24 hours.
Instead, RepricerExpress reprices every time one of your competitors changes their price on Amazon, meaning your finger is always on the pulse.
By using RepricerExpress you’re able to beat all the competition who don’t use it, whilst at the very least being able to keep up with other sellers who do use it.

In summary, what’s the best amazon repricing tool to use?…

I’ll be honest regarding private label sellers, unless you have a massive inventory list and/or you want to set up automations to help with slow moving stock…

then I don’t really think Repricer Express is needed.

HOWEVER, as you can probably tell from this intro, if you’re an Amazon Arbitrage or Wholesale seller, then I highly recommend you do use RepricerExpress!

After the time spent doing the initial set up (which is actually very quick & easy), it then does all the hard work for you & increases your sales… it’s a no brainer.

At the very least I believe you should take up the FREE trial so you can test it out & get a feel for it. You having nothing to lose.

So that concludes my brief Repricer Express Review.

I’ve covered the pricing/repricing experiences we’ve encountered in our Amazon businesses & what I recommend for each different Amazon Business model.

You may have heard enough & be convinced that Repricer Express is the best Amazon Repricer tool for you.

But, if you’re still unsure, then don’t fear! I’m now going to go into a very “In Depth RepricerExpress Review” of each & every part of the software.

I’ll briefly explain what each feature does & then I’ll follow it up with a couple of sentences regarding “My Thoughts” on it.

There’s nothing else out there like this “In Depth RepricerExpress review”, so if you’re serious about doing your due diligence before you purchase a software…

then I hope you’ve got your hiking boots on because we’re about to ascend up the mountain that is Repricer Express, together!

Hopefully by the end of this, you’ll be able to come to an informed decision on whether it’s right for you. So off we go, it’s time to take the first step…

***PLEASE NOTE*** – All of the RepricerExpress images that are shown within this review are from our old account!

We no longer use this account & haven’t added any inventory to it for nearly a year.

As you can appreciate, we wanted to avoid showing the details of our main account because it has details of our more recent purchases…

and obviously we don’t want to give away all of our good sourcing finds. Amazon is competitive enough as it is haha.

Anyway, now that’s all been explained, here goes…

1. Dashboard – RepricerExpress Review

The Dashboard is the first of the main tabs that you come across. Then, the first Sub-tab you see is Repricing.

a) Repricing

i) Repricing Overview Section 

Here you can see an overview of your repricing analysis data, in number & graph format.

Under the drop down you can choose to see the data on “All Channels” which means all of the Amazon Marketplaces you sell on.

Or you can get more specific by selecting each marketplace separately.

• “SKUS REPRICING” shows you how many SKUs are currently repricing.
• “Need Min/Max” you can view how many SKUs you have that are currently not being repriced & need their Minimum/Maximum price to be inputted.
• “Fixed Price” relates to any SKUS that you have allocated a fixed price to, whereby you do not wish for the software to reprice this SKU.
  You want the price to be left the same.
• “Lowest Price” shows how many SKUS that you have currently at the lowest price on the Amazon listing (so hopefully winning the buy box).
• The “AT MIN” shows how many SKUS are currently priced at the minimum price rule that you have set for the respective SKU.
• The “AT MAX” shows how many SKUS are currently priced at the max price rule that you have set for the respective SKU.

Please note, that all of these numbers are clickable & once clicked you will be taken through to “My Inventory”.

Here it will show you the SKUS that relate to the number you’ve clicked on, e.g…

if you were to click the number (e.g. 100) under “SKUS REPRICING”, then you will be taken through to My inventory where those 100 SKUS will be there for you to view.

There is also a handy pie chart which highlights these figures nicely into percentages & sections for you.

Additionally, in the pie chart, there’s one section that shows the number of SKUS where you are the “Only Seller” on the listing (which is what you want).

Also, in another section it shows how many of your SKUS are currently at the “Best Price”.

This indicates SKUs where you can’t compete with the cheapest seller, so instead you’re competing with the cheapest seller you can (not as desirable).

Finally there is also a line graph “At Lowest, At Min and At Max history for the last seven days” which shows a more historical overview of the data over the last 7 days.

So here you can see if/how your SKUS pricing patterns have fluctuated or stayed fairly consistent.

My Thoughts – RepricerExpress Review

Being able to see your Repricing data in a simple snapshot form like this is invaluable.

You can instantly get an idea of how the general performance of your repricer is working.

Whilst also being able to look at more specifics if you wish, by clicking on the numbers.

I look at this every day to check that everything appears to be working properly.?

ii) My Channels Section 

iii) Notifications Section

ii) Buy Box Info Per Channel Section

The “Buy Box info per channel” section shows information on how each channel (marketplace) has performed in terms of buy box wins.

It shows much of the same information as in “Buy Box overview”, with a few additional bits of data…

• “Recently Lost Buy Box” is the number of SKUs that have won the buy box in the last 24 hours, but that have since lost the Buy Box due to the last price change.
• “Eligible but… Never Won Buy Box” is the number of SKUs that are Buy Box Eligible but that have never won the buy box during the last 7 days.

All of the numbers/percentages within this “Buy Boxes” tab are clickable & will take you through to “My Inventory”.

Here you can take a proper look at which products relate to the numbers/percentages.

For example if you click on the number under “Buy Box Winner” then it will show you all of  your buy box winning products.

Which are essentially shows you all of your better performing SKUs.

Likewise, if you click on “Eligible but… Never Won Buy Box” you will be able to see which SKUs are not performing & try to make adjustments accordingly.

My Thoughts – RepricerExpress Review

For me, all the information under the buy box tab is such insightful data.

Winning the buy box is the goal, because without doing so you’re very unlikely to make any sales.

So to have all this data available, in relation to your ability to win the buy box, is fantastic.

It helps identify patterns of which rules are the best placed to help you get the buy box so that you can then apply these rules to SKUs not winning the buy box.

In relation, to be able to see SKUs that are eligible but still not winning the buy box, means you can take action…

By applying these SKUs to new rules & automations so they have a better chance of winning the buy box.?

So that concludes my Repricer Express Review of the Dashboard feature, let’s take a look into the My Inventory feature.

2. My Inventory – Repricer Express Review

I have mentioned the “My Inventory” page already, as this is often where you are redirected to, if you click the numbers in the Dashboard.

So lets actually look into what the “My Inventory” page offers.

a) Channel Overview Page

The first “Channel Overview” tab gives you a simple snapshot of your SKUs/products across each channel (marketplace).

At first glance it looks like Channel Overview just displays what prices you are selling at, but there’s more to it than that.

Interestingly, the prices are colour coded to reflect how your product has been priced…

i) Colour Coded Pricing

Above, you can see the colour system, so below lets identify what each of these colours/labels means…

• Lowest = Your SKU is the lowest priced on the product listing.
• At Min = Your SKU is priced at your Minimum. This indicates that you should consider reducing your Minimum price so you can compete.
  However, if you’re like us & your minimum is genuinely as far as you’re willing to go to stay within your profit margin & ROI parameters, then leave it as it is.
• At Max = Your SKU is priced at your Maximum. This tends to mean that there is a seller more expensive than your Max price.
  You could consider increasing your Max bid to maximise profit potential, but beware of this as you could overprice & lose your chance of winning the buy box.
• Only Seller = You are the only seller selling on this listing.
• Best Price = You aren’t able to compete with the cheapest seller so you’re competing with the next cheapest seller you can.
• Not Repricing = Your SKU isn’t repricing. This can mean that the SKU is either inactive, the Min/Max hasn’t been set, or it has been set to not reprice.

My Thoughts – RepricerExpress Review

Having this price information visible in one place is handy, but it’s having the prices colour coded makes it even better.

It’s so simple to follow & makes analysis much easier. You can very quickly identify price performance.

For example if there’s a sea of green (“At Min”) then you can see that many of your products are priced at your minimum.

This could highlight that maybe you need to analyse your minimum price strategy in order to stay competitive.?

ii) Filter or Search Options

Within “My Inventory” there are a vast number of filters that you can apply in order to narrow down results to a list of the products that you want to see.

What are these filters & what data do they produce?…

Under the “Listings” drop down, you have the following options:

• Active – This will show you the SKUs that are live & available for purchase on amazon.
• Newly Added – This will show you the SKUs that have been recently added to your inventory & RepricerExpress
• Inactive – This will show you SKUs that aren’t live & are therefore not available for purchase on amazon.

Under the “Price Changes” drop down, you can select from products that have been repriced in the last…

Hour, day or 7 days. Or you can also select ‘X Days’ & put in a custom amount of days.

Under the “Repricing results” drop down you can see much of the same data as in the Dashboard, except 3 additional options such as:

• In Top 5 – A good indicator of how competitive your pricing of your SKUS is.
  It shows how many of your SKUS are currently in the top 5 cheapest on the listing, which of course means you’re more likely to make a sale.
• Outside Top 20 – Reflects how many of your SKUs are not showing in the top 20 sellers on a listing.
  You do not want any SKUs falling into this bracket as it means you have very little chance of making a sale.
• Sellers Below Min – Shows SKUs where there are other sellers on the listing who are currently priced below your minimum.
  Meaning they will probably be beating you to the buy box.
  This can be good to know as it can highlight where you may have to consider lowering your minimum price in order to compete.

Under the “Status” drop down you can view repricing status of your SKUs:

• Repricing (Enabled & Min/Max Set) – Shows SKUs that are repricing. You have set their min/max & applied the repricing rule.
• Not Repricing – Need Min/Max Set (Enabled) – Shows SKUs that just need the minimum & maximum set. Then they will begin repricing.
• Not Repricing – Disabled/Fixed Price – Shows SKUs where you have set the SKU to have a fixed price & not reprice.
  Or where you have turned off the repricing on the SKU.
• Not Repriced Yet – Shows SKUs that have neither been repriced or set at fixed price.

Under the “Listing Type” drop down you can see:

FBA – Products that are being Fulfilled by Amazon

Non FBA Items – Products that are being Merchant fulfilled

Under the “Search by” drop down you can select any of the following & then type in the relevant information:

• SKU – Type product SKU in
• ASIN – Type product ASIN in
• Title – Type Amazon product title in
• Condition – Type condition of product in (new, used etc)
• Rule Name – Type in the name of a repricing rule

My Thoughts – RepricerExpress Review

Keeping on top of the pricing performance of SKUs is not easy, to do so manually is almost impossible.

Especially when you really up your game & grow your inventory into the hundreds & thousands.

That’s why these filters are so helpful because they allow you to analyse the price performance of your SKUs in very simple terms.

If you want to check your better performing SKUs, you can find these quickly by selecting the ‘In top 5’ under “Repricing Results”.

You may want to check how a particular rule is affecting the general price performance of SKUs, so again this is simply done by selecting ‘Rule Name’ under “Search By”.

These are just two examples, but hopefully it’s clear how having these filters/search options can be greatly beneficial in helping keep tabs on your pricing performance.?

iii) Advanced Filter or Search Options

Now, that’s the more basic filters covered very briefly. However, the final two drop downs are more recent filter additions.

They’re a little more advanced & complicated, so I need to give them a bit more coverage. So, the ‘Product Info’ & ‘Buy Box’ filters, what do they do?

Well actually, I have covered some of them when discussing the Dashboard page, so there’ll be some revisiting here.

But there’s also tons of handy extras that I haven’t looked at yet, so let’s get into it!…

Product Info:

• Product Info: “Position”
  Using this, you can filter products based on what position you are currently placed on the listing. So position 1 would be the cheapest seller & so on.
  You would search by either inputting a single number (position) or a range e.g. 1-10 which would show all SKUs that are sitting in the top 10 on a listing.

My Thoughts – RepricerExpress Review

Being able to instantly see SKUs based on their position is brilliant. It means you can find your better performing listings by looking at lower numbers.

But probably more importantly you can pull up all your worst performing listings (e.g. above position 10 on a listing).

You can then decide if any action is needed, such as a change in min/max or a move to a different rule.?

• Product Info: “Competed with”
  This option lets you search for products where you’re competing with a specific seller.
• Product Info: “Price War”
  This shows you products that are in a price war (lots of price changes in a short space of time), based on the price war specifications you have set.
  (Price War will be covered in “Product Status Preferences”).
• Product Info: “Best Sellers”
  This shows you your best selling products, based on the best seller specifications you have set.
  (Best Seller will be covered in “Product Status Preferences”).
• Product Info: “FBA Long Term Storage Fee”
  This filter means you can look at your FBA products that are on course to incur Long Term Storage Fees.

My Thoughts – RepricerExpress Review

This is incredibly useful to know, because it means you can try to implement pricing strategies in order to sell the stock before incurring the fees.

You can assign these SKUs to new min/max & rules to improve the chances of selling them before the LTSF applies.?

• Product Info: “Category”
  Here you can filter of your products in Amazon categories e.g. view all your Sports & Outdoors items.
• Product Info: “Qty in stock”
  This option allows you to filter products depending on their current stock levels.
  You can search by entering a specific value e.g. type in ‘6’ to see all SKUs with exactly 6 units left.
  Or you search for stock levels below or above a certain amount e.g. < 6 will show up all SKUs with stock of less than 6 units (0-5)
  And > 7 will show up all SKUs with stock of 7 or more units.

My Thoughts – RepricerExpress Review

This is a great feature for two reasons.

Firstly, in identifying SKUs low in stock, so you can then analyse whether these are items you need to replenish or if you’re happy to just sell out.

But probably more vitally, this allows you to see products where you’re possibly overstocked!

This means you can then look to implement more aggressive pricing strategies to increase the likelihood of selling & in turn reduce stock levels.?

• Product Info: “Sales last 7”
  This filter means you can look at a set amount of gross sales within the past 7 days.
  You can search by entering a specific value e.g. type in £100 to see all SKUs that generated exactly £100 in sales in the past 7 days.
  Or you can search for 7 day sales that are below or above a certain amount e.g…
  < £100 will show up all SKUs that generated less than £100 in sales in the last 7 days (£0-£99.99)
  And > £100 will show up all SKUs that generated sales of £100 or more in the last 7 days.
• Product Info: “Sales last 30”
  This filter means you can look at a set amount of gross sales within the past 30 days.
  You can search by entering a specific value e.g. type in £100 to see all SKUs that generated exactly £100 in sales in the past 30 days.
  Or you can search for 30 day sales that are below or above a certain amount e.g…
  < £100 will show up all SKUs that generated less than £100 in sales in the last 30 days (£0-£99.99)
  And > £100 will show up all SKUs that generated sales of £100 or more in the last 30 days.
• Product Info: “Orders last 7”
  With this filter you can find SKUs that have sold a particular amount in the past 7 days.
  You can search by entering a specific amount e.g. type in 10 to see all SKUs that sold exactly 10 units in the past 7 days.
  Or you can search for units sold that are above or below a certain amount e.g…
  < 10 will show up all SKUs with units sold of less than 10 (0-9) and > 10 will show up all SKUs with units sold of 10 or more in the last 7 days.
• Product Info: “Orders last 30”
  With this filter you can find SKUs that have sold a particular amount in the past 30 days.
  You can search by entering a specific amount e.g. type in 10 to see all SKUs that sold exactly 10 units in the past 30 days.
  Or you can search for units sold that are above or below a certain amount e.g…
  < 10 will show up all SKUs with units sold of less than 10 (0-9) and > 10 will show up all SKUs with units sold of 10 or more in the last 30 days.

My Thoughts – RepricerExpress Review

On the face of things, the last 4 filters are all about the sales & orders performance of SKUs, which is handy to see in itself.

However, using the colour coded pricing in conjunction with these filters, it means you can identify pricing patterns in relation to sales & orders.

For example, you might find that products that have sold < 10 (less than 10) in the last 30 days are generally all showing as green prices (At Min).

This would indicate that you may need to lower your min or move these SKUs to a more competitive rule.

It’s the magic of having pricing data visible alongside sales/order data.

It’s what makes the My Inventory section so useful & makes for better Amazon Repricing decisions.?

• Product Info: “Sales Rank”
  Using this filter you can find SKUs depending on their Amazon Sales Rank.
  You can search by entering a specific value e.g. type in 1000 to see all SKUs that are ranked exactly 1000 in their Amazon category.
  Or you can search for SKUs that are ranked above or below a certain value e.g…
  < 1000 will show up all SKUs with an Amazon rank of less than 1000 (1-999) and > 1000 will show up all SKUs with an Amazon rank of 1000 or higher.

My Thoughts – RepricerExpress Review

I’ve found this filter particularly useful for identifying those strange situations when a SKU suddenly drops in sales…

Even when there’s not much competition on the listing?

By searching for products with a high rank, I stumbled across a number of products with a rank much higher than anything I would purchase.

I soon realised that’s because these SKUs were now out of season & I’d overstocked on them.

What’s great is, by knowing this I have made a note of their seasonality within my own records, but more importantly I have set up automations (which I’ll cover shortly).

The automations move these SKUs to more aggressive pricing rules in time for when their ‘season’ comes to an end.

This way I’ve been able to get rid of all, or at least most of, the stock before the product goes out of season & sales drop off.?

Buy Box:

As well as many  “Product info” based filters, there’ also lots of “Buy Box” related filters which I’ll now cover below.

• Buy Box: “BuyBox Winner”
  When selecting this filter, you will be able to see all SKUs where you were winning the BuyBox the last time your product was repriced.
• Buy Box: “Not BuyBox Winner”
  This filter shows all SKUs where you were not winning the BuyBox the last time your product was repriced.
• Buy Box: “BuyBox Eligible”
  You use this filter to see all SKUs where you are BuyBox Eligible.
• Buy Box: “Not BuyBox Eligible”
  Using this filter shows all SKUs that are Not BuyBox Eligible.
• Buy Box: “BuyBox Winner  – Fully Owned”
  Use this filter to show all SKUs where you were you were the only seller to hold the BuyBox in the past 24 hours.
• Buy Box: “BuyBox Winner  – Shared”
  Use this filter to show all SKUs where you were have been sharing the buy box with other sellers in the past 24 hours.
• Buy Box: “BuyBox Winner  – Low Stock”
  When selecting this filter, you will be able to see all SKUs where you appear to be winning the BuyBox & this SKU I also low on stock.
• Buy Box: “Lost Buy Box”
  Using this filter shows all SKUs where you were winning the BuyBox but now it’s been lost to another seller within the past 24 hours.
• Buy Box: “Never won Buy Box”
  This filter brings back all products where you have never held the BuyBox while you have been with RepricerExpress.

My Thoughts – RepricerExpress Review

Being able to look up Buy Box performance of listings is brilliant, considering buy box ownership is pretty much what determines your likelihood of making sales.

So, when you can marry up this information next to the colour coded pricing data, it’s really powerful.

Just as one example, if you were to filter to “BuyBox Winner – Low Stock” & see lots of green (At Min) prices then this could prompt a number of actions for you.

Either you’re happy to run out stock, or you’d look to replenish quickly to maintain stock & therefore buy box ownership.

Also, with RepricerExpress you have other options of increasing the minimum price and/or moving the SKU/s to a repricing rule which looks to drive the price up.

This would potentially lose the buy box, but in turn may slow sales & mean you don’t run out of stock, whilst earning a better margin on any sales you do make.

With this feature you can really play around to work out the best ways to win & maintain the buy box, it’s very useful!?

Search:

As well as all of the available filters, there’s also a handy search option where you can type in your specific requirements.

You may want to look for a certain product or group of products by typing in a brand, product title, ASIN or SKU.

My Thoughts – RepricerExpress Review

We all have our favourite little finds that tick all the boxes & sell fantastically, right?

Well I tend to use this quick search filter to look up these products to check they’re still doing the business & ticking along nicely.

Sometimes, unfortunately I’ll find that other sellers have cottoned on & the listing is now too saturated & competitive.

What was a previously brilliant product, is now priced green (at min) & still not selling.

Although frustrating, it’s good to identify this as early as possible because you can then cut your losses.

You can just change it over to a more competitive rule in order to sell off the stock & move on – there’s always another great find around the corner!?

So far, I’ve covered all the aspects of “Channel Overview” with regards to how you can find certain SKU’s via filtered searches or specific typed searches.

The results of these filters/searches will provide a nice simple indication of the price of the SKU in each marketplace…

and this may be all you want to see.

However, if you’re looking to delve deeper into the data of each SKU, then by clicking on the product title, you will open up the “Repricing Details” pop-up.

iv) Repricing Details (pop-up)

Within the Repricing details pop up you’re provided with combination of information from the Channel Overview & Product Detail (covered next) sections.

As well as extra unique data!

Within this pop there are six sub-tabs for you to explore.

Overview: Within “Overview” there are two sub sections.

• “Current Prices” shows…
  The amount of stock you have across each channel
  Your current price in each channel
  Your position on the listing in each channel
  Whether you’re winning the buy box or not in each channel
  Whether any of your “Product Status Preferences” (covered later) have been triggered
  An ON/OFF button for repricing for each channel

• “Channel Min/Maxs” shows your current price alongside your Min & Max prices for the SKU in each channel.
  From here you can click & edit the min & max prices.

Detail: Within “detail” you get to see a detailed insight into the pricing & repricing of your SKU within the specific channels.

Additionally, to what is visible in “overview”, you can see which repricing rule the SKU is currently under.

Also, there is a visual chart to see how your current price is positioned in comparison to your minimum & maximum prices…

as well as the prices of your competitors, by showing who’s the highest, the lowest price & also most importantly what the buy box price is.

Buy Box: Within “buy box” you can analyse the competitiveness of your SKU by looking at it’s Buy Box ownership.

Here you will firstly see whether you’re even Buy Box eligible.

Presuming you are, then the rest of the data shows how much you’ve been able to win the buy box.

There’s a line graph which shows the buy box price in comparison to your price across the past 7 days.

You want to see that the two lines are the same or at least very close as this indicates that your pricing strategy is giving you a chance at winning the buy box…

and therefore getting sales!

In addition to the graph, you can see your average sell price across the last 7 days…

As well as a percentage to highlight the amount of time you held the buy box in the last 7 days.

Next to this you can see the Average buy box price information & how many other sellers also held the buy box in the last 7 days.

Finally, within the “buy box” sub tab it shows you the price & seller ID of the current buy box winner.

Competed with: Within “Competed With”, you can view the sellers you’ve been competing with for the buy box, over the past 7 days.

You can see how many times you’ve competed with each seller which is simply when your price has changed to compete with theirs.

You can then view how many times you & your competitors have won the buy box to see who’s had the better share.

There’s also extra little details about the other sellers such as their feedback rating and Merchant status (FBA or MF), so you can see how you compare.

Sales: Within “Sales”, there’s a line graph shows the amount of gross sales made in the last 7 days or 30 days.

Also available in a table is daily, 7 days or 30 days data on the gross sales, the amount of orders & the average sales rank…

All with percentages attached to highlight the increase or decrease in each of these areas.

Finally, you can also look at the average performance of the SKU,  because the average sales order & average daily order rate are also recorded.

Depending on your purchasing & stock management practices, this can be useful as a very rough guide on how many of this product you should be purchasing.

History: The final sub tab of the Repricing Details (pop up) is “History”.

You start by selecting which channel (marketplace) you want to view.

Then you will be provided with the price changes of your product & your Min/Max price changes over the past 24 hours or 7 days.

By clicking “Detailed history of changes” it will show you a detailed time scale of when you have repriced up, down or stayed the same.

In addition, there will be a brief note about when that price change took place.

There is also a line graph to visibly highlight your price history, specifically to show what your price has been & if/how it has changed…

As well as showing your min & max price history in comparison..

This helps build a visual idea of how your repricer has impacted your price.

Finally there’s two handy boxes of data to show how many price changes there’s been in the last 7 days & when the last price change occurred.

My Thoughts – RepricerExpress Review

The Repricing Details pop-up is great for when you want to get very product specific.

Let’s say you’ve set your filters via My Inventory in order to bring up certain types of SKUs.

Now you want to look at these SKUs, but on a product specific basis in order to analyse how it’s performing across the different variables.

You can then build a picture of whether there’s anything you can do moving forwards, such as changing its price settings or moving it to a new repricer rule.

Again, this such a brilliant feature of RepricerExpress that adds to data driven decisions being made which ultimately improve sales.?

Throughout this “Channel Overview” section, I have made brief references to your ability to change product prices & min/max prices.

Apologies, but there is a reason why I haven’t gone into too much detail on this yet.

I did warn you that this Repricer Express Review is extensive!

I will be covering the whole “repricing” side of things shortly within the Repricing & Imports/Exports sections.

So, bear with me, we’re nearly at that part!!!

b) Product Detail Page

The second tab in the My Inventory page is “Product Detail”.

Here you can see a more in depth summary of your products within the specific channel you have selected.

Just like when on the Channel Overview tab, the same filters & search options are available within the “Filter or Search” drop down.

So that you can delve deeper to find the products you really want to see & analyse.

The page within “Product Detail” tab, is itself separated into 3 different sections.

The ‘product details’ are covered in the first third where you can view the following:

• SKU – Your Amazon Merchant SKU
• Condition – The condition of your product
• Title – The title of the product
• ASIN – The Amazon product ASIN
• Stock Available – The amount you have in stock Amazon
• Available Since – The date you last went in stock on Amazon for this product

The ‘repricing settings’ are covered in the second third where you can view the following:

• Repricing Rule – The pricing rule that has been set for this product on this channel
• Calculated Min – The minimum price you have set for this product on this channel
• Calculated Max – The maximum price you have set for this product on this channel

The ‘pricing rules’ are covered in the last third where you can view the following:

• Competition – The price range between the top 20 sellers
• Your Total Price – The current price of your product on Amazon
• Position – The position your SKU is placed on the listing
  So position 1 would indicate you are top of the listing & probably the cheapest
• Buy Box Price – The price of the seller who is winning/holding the buy box. If you hold the buy box, then a green tick will be shown

As in Channel Overview, when you click the product name it will open up the Repricing details (pop-up).

Here you can again view more detailed pricing information & make changes to the Min/Max of the product.

My Thoughts – RepricerExpress Review

For me personally, I use this section more than Channel Overview, purely because I like to focus on the UK channel (marketplace).

We base all of our purchasing decisions based on the UK, with any other European sales viewed as an added bonus.

Therefore, the product details section is much more useful to me because it just shows data on the marketplace you select (UK)

Plus, the information provided is much more extensive, compared to My Inventory where you get to see all marketplaces, but only the price information.

Using “Product Detail” for the UK channel means that straight away (without having to click the product title to get the product details pop-up)…

there’s already loads of useful information right in front of me that helps to analyse the SKU performance & pricing strategy.

I usually rely on automations (covered later) to move my SKUs to a new rule, however because there’s so much useful info on Product Details section…

sometimes I’ll manually change the repricing rule just from viewing this data.

For example I might see a high number ‘stock available’ & a high number for ‘position’.

From this, I’ll decide that I clearly need to move this SKU to a more competitive rule.

Specifically, a rule that will improve my position to nearer the buy box & in turn sell off the high levels of stock.?

c) Product Status Preferences Page

i) Best Seller

The “Best Seller” product status, is a green badge that will be assigned to a product.

A product receives this badge if it matches or is more than the criteria you have set…

in relation to the number of units sold or the value of sales during a specific period of time.

This feature is optional & the alerts can be easily clicked on or off.

You set certain parameters that will lead to whether a product is flagged up as a best seller or not.

You have the option to apply the same settings to all your channels (marketplaces) or do separate rules for each.

The actual rules are based on two different data points…

• Option 1 is based on “Number of Units Sold”.
  Here you input an amount of times a SKU has to sell in a certain time period in order to be regarded as a best seller.
  For example ‘Sells more than 10 units over the period of 1 week’.
  You would input the number of units manually, whereas the time period has a drop down of three options; 1 week, 2 weeks or 1 month.
• Option 2 is based on the “Value of Sales”.
  Here you input the amount of gross sales a SKU has to make in a certain time period in order to be regarded as a best seller.
  For example ‘Sells more than £100 over the period of 1 week’.
  You would input the sales value manually and select the time period from the drop down options; 1 week, 2 week or 1 month.

My Thoughts – RepricerExpress Review

This handy add on from Repricer Express means you can define what is flagged as being a Best Seller.

This in turn helps you to identify products that are performing well.

This can not only help highlight the types of products you should continue to purchase…

But also which pricing strategies might be working best so you can implement these across the board.

ii) Price War

The “Price War” product status, is a red bomb image that will be assigned to a product.

A product receives this badge if it matches or is more than the criteria you have set…

in relation to the amount of times a products price has gone down during a specific period of time.

Essentially, a product is given “Price War” status in the event that two or more sellers are continuously lowering the price on a listing to undercut each other.

This is not desirable at all because although you might get more sales, the profit is being squeezed.

This feature is optional & the alerts can be easily clicked on or off.

You set certain parameters that will lead to whether a product is flagged up as a price war SKU or not.

You have the option to apply the same settings to all your channels (marketplaces) or do separate rules for each.

To set the rules of “Price War” you have to input the number of times a products price can go down within a certain period before you deem it to be in a price war.

For example ‘Goes down in price more than 5 times in 1 hour’.

You would input the number of price drops manually, whereas the time period has a drop down of three options; 1 hour, 4 hours, 8 hours, 12 hours or 1 day.

My Thoughts – RepricerExpress Review

I’ve found this little extra very useful because I have can decide what I consider to be an alarming amount of price reductions.

This control means I can react to this quickly to make possible changes to my pricing strategy accordingly, or decide not to sell this product anymore.?

iii) Low Stock

The “Low Stock” product status, is similar to a low battery symbol you might see for electronics.

This image will be assigned to a product that matches or is less than the criteria you have set in terms of the amount of units left in stock.

This feature is optional & the alerts can be easily clicked on or off.

You set certain parameters that will lead to whether a product is flagged up as a low stock SKU or not.

You have the option to apply the same settings to all your channels (marketplaces) or do separate rules for each.

To set the rules of “Low Stock” you have to input the number of units you consider to constitute a low level stock for any given product.

For example ‘Its stock level is 5 or below’.

My Thoughts – RepricerExpress Review

Having this notification set up has really helped with stock management.

We still use our own stock management methods outside of RepricerExpress, but it’s great to have another way of tracking stock levels.

By applying a “Low Stock” criteria you can decide what you believe to be a low amount of stock to have for a single product.

This means, once you’re alerted, you can make changes to your pricing strategy accordingly e.g. increasing the price to slow sales.

As well as making general stock management decisions on whether you want to restock or not.?

RepricerExpress Review – SO FAR!…

Up to this point, this “In Depth RepricerExpress Review” has covered the different features of RepricerExpress & what they offer…

without discussing the actual ‘Repricing’ side of things. But believe me there is a method in my madness!

Now you have a basis of the other features, as I now go through the Repricing features, you’ll hopefully be able to relate to it better.

So then, it’s probably what you’ve all been waiting for, lets take a look at Repricer Express ‘Repricing’…

Is it really the best Amazon Repricing Software?

3. Repricing – RepricerExpress Review

The Repricing Pages are where you go to create & manage your repricing rules, as well as create any automations.

You can also go here to set your min & max rules for SKUs that have no min or max rules assigned.

a) Repricing Rules Page

My Rules:

Within the “Repricing Rules” page, under the “My rules” tab you can see the rules you have created.

• The first column shows you the channel (marketplace). Next to this, there is the “Marketplace Default” column.
• If there is a tick in the box, then this means that the corresponding “Rule Name” in the next column is the main repricer rule that you have set for that channel.
  You can change this by un-ticking it & ticking another rule.
• There’s then a column “Short Description” which may include a brief summary that you have written to indicate what the “Rule Name” represents.
• The “Status” column shows whether the Repricer Rule is live & working or not, with a green tick signifying that it is live.
• “Listings Repricing” shows you how many SKUs have been assigned to the corresponding Repricer Rule.
• “Used In Automations” shows you any Repricing Rules that are working in conjunction with automations (covered shortly) that you have set up.
  Whereby a pink squiggly arrow signifies a rule working alongside an automation.

Drafts:

The “Drafts” tab is where you can view any rules you have created, or in the middle of creating, that you have decided to save a draft of.

Templates:

Repricer Express don’t just throw you in the deep end though, which is great.

Inside the “Templates” tab they have provided you with few Rules that you can use to get you started.

Once you find your feet you may want to edit their’s, or create your own from scratch.

• Under the “Rule Type” column they show whether the rule is basic or advanced so you can choose one to meet your level.
• They then have a “Rule Name” & “Short Description” column that gives you an idea of the objective of the rule.
• The final column “Create new rule based on this” is where you would click if you want to open & use the template.
• From there, you can choose to leave it exactly as it is, whereby you just have to fill in the “Repricing Rule Name” & select the marketplace your rule is intended for.

Or, you can make changes to the template settings to suit your specific requirements/goals.

Once you’re happy, you’d hit ‘Save Repricing Rule’. It would then be created & visible in “My Rules”.

My Thoughts – RepricerExpress Review

These three tabs are just great for organisational purposes.

It’s simple & easy to use, so that you know exactly what Rules you currently have running & how many SKUs are applied to each rule.

Aside from organisation, I really found the templates a huge help when I first got going & they’re also extremely effective.

Some of them I still use today so I highly recommend them!?

b) Creating a Repricing Rule

So now on to the nitty gritty of how to create a new repricing rule of your own.

On each of the tabs within the Repricing page, you will notice the “Add New Repricing Rule” button in green.

This is where you go to create a repricing rule.

You are given the option to create “from a template” (which we have just covered), or to create from an “empty rule”.

This is what you select if you want to come up with your own new rule completely from scratch.

You will then be taken to blank Repricing Rules form for you to edit accordingly.

There are three sections for you to fill in that are regarded as the basic rules settings & these will suffice.

However, if you wish to create a more sophisticated rule then click Show Advanced Settings.

i) Creating Basic Rules

The basic rules settings have two variables for you to edit, ‘Min and Max Prices’ & ‘Compete With’.

Min & Max Prices:

“Min & Max Prices” is where you select how you want your prices to change based on the min & max you have set.

• The first option “Product Min/Max Only” means that you want the product prices to stick to the Min & Max prices you have set.
• If you select “Product Min/Max plus/minus £ %” then you can set a rule that your prices can go below or above your min & max settings.
  This change can be by a certain percentage or an exact monetary amount.
  For example if you’re setting up a rule to help you try to sell stock that is slow moving or not selling…
  then you may want to set your minimum price to minus by 20% or by £2.

Compete With:

The other basic setting is “Compete With” whereby you can choose which sellers you want to compete with & how.

The different seller competitors listed are Amazon, FBA, Seller Fulfilled Prime & Merchant Fulfilled.

You can then set specific criteria for how you wish to compete with each of these seller types.

You can choose whether you want to ‘Beat By’, ‘Price above by’, ‘Match’ or ‘Ignore’ them.

If you have selected ‘Beat By’ or ‘Price above by’, then you then need to input the monetary amount or percentage you wish to go below or above them.

• For example if you are an FBA seller then it’s very unlikely that you will be able to compete with Amazon.
  So you will most likely select ‘match’ to at least try to match them, or ‘ignore’ them altogether.
• With regards to other FBA sellers you probably want to try to ‘match’ them, to hopefully get a share of the buy box without driving the price down too much.
• For Seller Fulfilled Prime sellers, you probably want to ‘match’ them or ‘Price above by’.
  I say this because although they’re technically prime sellers & may have the same Amazon authority as an FBA seller…
  many believe that Amazon still give more weight to FBA sellers.
• Finally, Merchant Fulfilled Sellers tend to be easier to beat to the buy box for FBA sellers, so should probably try to ‘Price above by’.
  But if you want to be certain of beating them to the buy box then select ‘match’ because if you’re an FBA seller & at the same price as a MF seller…
  then you’re almost certain to beat them to the buy box.

ii) Creating Advanced Rules

Once you click ‘Show advanced settings’ then you will see the extra variables that you can set such as…

‘Item Condition’, ‘Include or exclude sellers’, ‘Scenarios’ and ‘Profit protection’.

Under “Item Condition” you can choose which item condition you want to compete with out of New, Used, Refurbished or Collectable.

In addition, you can choose ‘Match’ to compete with sellers who’s product is in the same condition as yours.

Or ‘Match or better’ to compete with those who’s condition matches yours or is in a better condition than yours.

For example, if you only sell New items then you should select Match or New, because you don’t need to compete with Used, Refurbished or Collectible.

If you enable the “Include or Exclude Sellers” section, then you are able decide whether to compete against other sellers based on their…

Seller Feedback Rating, location, seller ID & shipping speed.

• For “Seller Rating”, you can set a min feedback percentage & a min number of feedbacks that a seller must have before you will compete with them.
  For example, you may want to only compete with sellers who have a 90%+ rating and at least 20 feedbacks in the last 12 months.
  Any seller who doesn’t at least have those criteria you’re likely to beat to the buy box anyway.

• The “Ship from location” option allows you to ‘Include only’ or ‘Exclude’ countries based on where they are shipped from.
  For example, if you are a UK seller you may want to ‘Include only’ United Kingdom.
  Any sellers who are shipping from outside the UK are likely to offer slower shipping so buyers will prefer the faster option offered by UK shippers.

• “Seller ID” allows you to ‘Include only’ or ‘Exclude’ specific sellers by put in there Seller ID.
  For example, you may want to exclude a certain seller because…
  you know they have low seller ratings, long delivery times or maybe they’re prone to drive prices down too low where profits are lost.

In “Scenarios“, you have a few options to consider…

• Under ‘If there is no competition’, you can choose whether to ‘Do not reprice’, ‘Go to min’ or ‘Go to max’ when there is no competition on the listing.
  For example, if you’re the only seller on the listing then you may choose to “Go to Max” in order to increase your profits.
• Also, “If competition is below your minimum” you can choose whether to ‘Do not reprice’, ‘Go to min’, ‘Go to max’ or ‘Compete with Next Best Seller’.
  This kicks in if there’s other sellers on the listing who have priced so low that it’s less than your minimum level.
  For example, if you do not want to go as low as your minimum but you still want to be competitive, then you’d select ‘Next Best Seller’.
  This means you’ll compete with the cheapest seller who is above your minimum.
• Similarly, for “If competition matches your minimum” you can choose whether to ‘Go to min’, ‘Go to max’ or ‘Compete with Next Best Seller’.
  This kicks in if there’s other sellers who are currently priced at your minimum level.
• The “If Buy Box winner” scenario is for when you are currently winning the buy box, either solely or sharing it with other sellers.
  You can choose to ‘Do not reprice’, ‘Increase Price’ or ‘Reprice as normal’.
  If you choose to ‘Increase Price’ you have to choose how much you want to increase it by, as Monetary value (e.g. 1p) or a percentage.
  Your price will then be raised slightly each time there is price change, in attempt to increase profit whilst maintaining buy box ownership.
  A drawback of this approach is that you can end up pricing yourself out of the buy box.

“Profit Protection” allows you to apply settings that will help protect your profit margin by offering a ‘Sleep Mode’.

You can enable the Sleep Mode which means you can then select times when you want your repricing to stop & then restart again.

In addition, you can decide to ‘Reset to Max prices during sleep’.

Whereby in conjunction with your sleep mode time settings (which is when you are stopping repricing), it will reset your price up to your maximum.

The idea behind this is that is might help push prices back up across all your competitors & improve profit margin.

My Thoughts – RepricerExpress Review

First of all, there’s quite a lot of settings here which can appear overwhelming.

But I can’t stress enough why that makes the templates invaluable because they’re ready to go & have done the work for you.

If you create your own rules, then just using the basic rules to begin with is more than enough to have a positive impact on your repricing & sales.

Then as you get more used to how it all works, I definitely recommend applying the advanced settings too as this is when I saw a huge difference in our pricing & sales.

I still continue to tinker with the settings all the time to try to find that sweet spot where I still win the buy box whilst making good profit.

Also, little additions like the profit protection are awesome because you can sometimes drive the price back up overnight.

This is great because the following day your early sales are making even more profit.

Above all though, I just love a software that is easy to use. I really can’t fault how RepricerExpress have laid out these repricer rules forms.

The forms are broken up into easy to follow sections & have written explainers to help you understand the purpose of each setting.

Repricer Express have really made the whole process of creating rules seamless.

I have now created lots of different repricer rules to cater to all sorts of different scenarios…

from rules tailored towards getting rid of slow moving stock to rules that are designed to prevent running out of stock.

You really can come up with rules to tackle all kinds of outcomes.?

iii) Updating Pricing Rules 

I’ve covered the different aspects of Repricing, but haven’t covered how you assign products to a pricing rule.

Thankfully Repricer Express have made this really simple & offer different ways of doing it too.

You can apply rules to products one at a time or in bulk, including turning repricing on/off.

You do this by going to the My Inventory page (Channel Overview or Product Detail)…

or by using imports (which I will cover shortly in the Imports/Exports section).

Once you’re on the My Inventory page, you just have to tick the box of the products you wish to change & then click “Bulk Edit Products”.

Then you can then select to ‘Turn repricing on/off’ or ‘Set new pricing rule’.

My Thoughts – RepricerExpress Review

I only occasionally use this feature to move products from one rule to another from within the Channel Overview/Product Detail sections.

The Bulk Editing of repricing rules is easy & saves a ton of time because you’re able to set the repricing rule for many products at the same time.

However, although this feature is very useful, I usually set up my repricing rules using Bulk Imports.

I’ll explain how & why I do this later when covering Imports/Exports.?

c) Set Min/Max Page

Within the Set Min/Max page you will find a list of products that require you to set their initial minimum & maximum prices.

However, if you want to change the min/max prices on your current inventory then you have to do so via My Inventory page…

or Bulk Imports (which I will cover shortly).

Via the My Inventory page, using channel overview or product detail, you can apply min/max changes to products one at a time or in bulk.

You tick the boxes of the products you wish to change & then click “Bulk Edit Products”.

From the drop down you can then select to ‘Set New Min/Max prices’ so this is applied to the product across all channels or just a specific channel.

You can also choose whether to make the changes based on the current min/max setting by increasing or decreasing them by a monetary value or percentage.

Or you can just set brand new min/max prices.

My Thoughts – RepricerExpress Review

Much like the repricing rules, I opt to upload my min/max prices via bulk imports.

However, as I do with repricing rules, I very occasionally edit the min/max from within the My Inventory section.

Again, this is made really simple and user friendly so if you prefer this method then my experience of it is good too.?

d) Automations

As I said in my intro, the Automations aspect of RepricerExpress is what initially drew me to the software.

I must say it’s probably still my favourite feature in terms of outdoing other repricer options & taking your Amazon business to a new level.

The use of Repricing Automations means you can set parameters based on lots of different criteria such as sales history, stock quantity, sales rank etc.

Then Repricer Express will automatically move products to different pricing rules if/when any of these criteria are triggered.

My Automations:

Within the “Automations” page, under the “My Automations” tab you can see the automations you have created.

There is a drop down for you to select which channel/marketplace you want to view.

• The first column shows you the title of the automation.
• Next to this, there is the “Trigger when” column which shows what trigger you have set up in order to move a product from one rule to another.
• This corresponding rule change is highlighted in the “Rule Movement” column where you’ll see what rule a product will move from and to.
• You can see how frequently these automations are occurring in the “Recently automated” column.
  This will show you how many products have recently changed repricing rules due to the automation.

Drafts:

The “Drafts” tab is where you can view any automations you have created, or in the middle of creating, that you have decided to save a draft of.

Templates:

You aren’t just expected to be able to set up perfect automations straight away, thankfully Repricer Express provide ready-made templates for you.

You can use these to help you get started, but once you grow to understand it all you can then edit their templates or create your own from scratch.

• Under the “Template Title” column you can see the title & small description that gives you an idea of the automation objective.
• The “Recommended Triggers” column then suggests which triggers you should use for this type of automation.
• The end column “Create new Automation based on this” is where you click to open up the template.

From there, you can choose to leave it exactly as it is, whereby you just have to fill in the “Name your automation” & select the marketplace.

Or, you can make changes to the template settings to suit your specific requirements/goals.

Once you’re happy, you hit ‘Save and Close’ & it’s then created & visible in “My Automations”.

Below are the Automation templates offered by RepricerExpress & a brief idea of the automation objectives…

• Sell off old stock: This automation is for stock older than ‘x’ amount of months.
  The idea is to move older stock to a more competitive pricing rule to increase its chances of selling.
• Avoid or reduce FBA Long Term Storage Fees: This Automation is to help you avoid or reduce FBA long-term storage fees.
  The idea is to move your stock to a more competitive pricing rule to increase it’s chance of selling before long-term storage fees kick in.
• Sales decreasing—try to push back up: This automation notices when sales have dropped & moves these SKUs to a more competitive pricing rule.
• Try to prevent low stock items from selling out: This Automation notices low stock items.
  The idea is to move these SKUs to a less competitive pricing rule that will increase its price.
  Although this may mean less sales, it will increase profits of any sales made, whilst also allowing more time to restock.
• Haven’t won the Buy Box—get more aggressive: This Automation notices if a SKU hasn’t been a buy box winner recently.
  It then moves these SKU’s to a more aggressive pricing rule to try & win the buy box.

My Thoughts – RepricerExpress Review

“My Automations”, “Templates” & “Drafts” are all really useful tabs for organisational purposes.

It’s laid out in a simple & easy to use format, so that you know exactly what Automations you currently have running & which repricing rules are affected.

On top of organisation, the templates were such a big help initially & helped me get the hang of how automations work.

I still have some of the templates in use now because they work perfectly.

This feature is a game changer & worth the RepricerExpress fee alone.?

e) Creating an Automation

It’s now time to look into how to create an automation.

On each of the tabs within the Automations page, you will notice the “Add New Automation” button in green.

You are given the option to create “from a template” which we have just covered…

or to create “from a blank automation” which is what you select if you want to come up with your own new automation completely from scratch.

You will then be taken to a blank Automation form for you to edit accordingly. There are three sections for you to fill in:

Name your automation:

In the “Name your automation” section you need to come up with a relevant name for your automation.

For example “Sell off slow moving stock” might be a good name for an automation.

Whereby, the objective would be to move SKUs to a more aggressive rule because they’re not selling quick enough.

Choose your channel:

Next up is “Choose your channel” where you select the marketplace you wish this automation to apply to.

Choose your triggers and rule movements:

The following section “Choose your triggers and rule movements” is the most vital part of creating your automation.

Here you will choose what you want as the trigger for the automation to move a SKU from one rule to another.

There is a vast amount of options under triggers so you can create many different automations to suit all sorts of different scenarios.

The 19 triggers are below:

• Best Seller: Trigger is based on your best sellers
  This relates to the Product Status Preferences criteria you set regarding number of units sold or gross sales made during a set period of time
• Haven’t Won Buy Box: Trigger is based on SKUs that haven’t been a buy box winner during a certain time period
• Orders: Trigger based on the number of units sold during a certain time period
• Price War: Trigger is based on Price War
  This relates to the Product Status Preferences criteria you set regarding the number of times a SKUs price goes down during certain time period
• Product is FBA: Trigger is based on all SKUs that are FBA (fulfilled by Amazon)
• Product is MFN: Trigger is based on all SKUs that are MF (Merchant fulfilled)
• Repricing Result: Trigger is based on the pricing status of the SKUs
  For example whether a SKU is currently priced as Lowest seller, Min, Max, Only seller, Best price & Other
• Restock Age: Trigger is based on when the SKU was last restocked
• Sales: Trigger is based on the amount of gross sales
• Sales Rank: Trigger is based on a products Amazon sales rank
• Stock Age: Trigger is based on the date you created the listing on Amazon
• Stock Qty: Trigger is based on how much stock you currently have for a product
• Stock Quantity Global: Trigger is based on how much stock you currently have for a product across all marketplaces
• Stock Quantity of FBA Long Term Storage Fee Due (6 mths+):
  Trigger is based on the amount of stock a product has that is due to fall under Amazon’s 6 month Long Term Storage Fees criteria
• Stock Quantity of FBA Long Term Storage Fee Due (12 mths+):
  Trigger is based on the amount of stock a product has that is due to fall under Amazon’s 12 month Long Term Storage Fees criteria
• Stock Quantity Change Past 24hrs: Trigger is based on changes (increases or decreases) to a products stock levels the last 24 hours
• Stock Cover: Trigger is based on how long your stock is expected to last based on your sales made over a certain time period
• Condition: Trigger is based on the condition of the stock (e.g. New, Refurbished etc)

My Thoughts – RepricerExpress Review

Come on, how awesome is this? There’s so many different options of triggers, that you can account for pretty much any scenario.

Not to mention, you can set up more than one trigger to work in tandem.

For example you might set a trigger “stock age” of ‘120 days old’ working alongside “orders” of ‘less than 3 in the last 90 days’.

Then if both of these triggers are set off by a SKU then that SKU is moved to a new rule.

This level of detail & control is fantastic. It enables you to really take control of your pricing, stock levels & sales.?

Repricing rule move:

After triggers, the next step in creating the automation is to select which Repricing Rules you want to move the product from & to.

After you have decided on the Repricing Rule move, then you need to determine whether you want to “revert to original rule”…

or “leave with new rule” once the trigger no longer applies.

My Thoughts – RepricerExpress Review

So in my example of “Sell off slow moving stock” you might choose the trigger as “Orders” of less than 1 in the past 90 days.

If this is triggered & a product moves to a new repricing rule which leads to an order within 90 days, then you have to decide…

whether that is ‘job done’ & you’re happy to move it back to its original rule, Or…

whether the stock still isn’t selling quick enough so you keep it on the new (more aggressive) rule.

Again this level of control is fantastic because you can set rule changes to happen in order to fulfil an outcome (e.g. sell 1 unit).

Then once that objective is achieved you can move back to it’s old rule. Very clever stuff!?

Choose timings:

The next step of the Automation set up is to select “Choose timings”.

Once a SKU is moved form one repricing rule to another, you can decide how long it should stay in the new rule until it is considered for automation again.

You can select a “Lock Period” which is set amount of days and/or “Start / end dates” which is a set time period.

My Thoughts – RepricerExpress Review

This is an optional step, but can be very useful.

Again in relation to my “Sell off slow moving stock” example…

you may decide that you want to try the “15% off” rule for 14 days, before making the SKU available for a move to another repricing rule.?

Finally, you just review your settings & make the automation live.

After this, you will be shown which SKUs will be affected by your automation based on the triggers & other settings you have created.

If you’re happy, then you click to “Set Live now” & they’ll begin working.

Well, there it is, that’s the ‘Repricing’ feature of this Repricer Express Review covered.

Now I imagine that is the feature that was of most interest to you…

And you can probably now appreciate why RepricerExpress is regarded as the best Amazon Repricer software by so many sellers.

However, as I’ve said throughout, each feature & each step of this “In Depth RepricerExpress Review” is important to know & relates to one another.

Therefore, I urge you to stick around for the last part of our ascent up this Repricer Express Review mountain, we’re nearly there!

4. Imports/Exports – Repricer Express Review

a) Bulk Imports

Whilst covering the “Repricing” feature of RepricerExpress I outlined how you can make amendments to the Repricing Rule & Min/Max prices assigned to a SKU.

I made reference to the ability to do this via bulk uploads…

but only really covered how you do this from within the “My Inventory” page (Channel Overview and Product Detail).

So now, I’m going to delve into the “Bulk Imports” section of Repricer Express and…

why you might want to choose this method of inputting Repricing Rules & Min/Max prices for your products.

Using the “Bulk Imports” feature of RepricerExpress, you can easily & quickly upload your SKU’s & their Repricing data by the tens, hundreds & even thousands.

To do this, you first start by downloading (from the “Bulk Imports” screen) one of the following templates from the “Download your prices” drop down…

i) Downloading

• Need Min/Max: This file provides the SKUs which have not had a min/max price set.
• Set Min/Max Prices (All SKUs): This file provides all your SKUs, including those that already have min/max set & rules set.
• Set Fixed Prices (All SKUs): This file provides all of your SKUs, highlighting whether a SKU is set to reprice or is set to be at a fixed price.

Once you’ve downloaded your file, you then edit it carefully ensuring you do not add or remove any columns.

Also avoid the use of any symbols that the software won’t recognise, as this will lead to the file not being uploaded.

Repricer Express give clear instructions on their upload guidelines & requirements, so it’s important to read them.

Here’s a useful link which looks at the common reasons imports fail to import. Click here.

So what do these templates look like & what data will have to be filled in?…

The “Need Min/Max” template has the following columns:

• SKU: Amazon product SKU goes here
• Title: Amazon product title goes here (although this is not needed, you can leave blank)
• Min Price: Here you enter the minimum price you are willing to sell the product for
• Max Price: Here you enter the maximum price you want the product to go to
• Rule Name: The name of the Repricing Rule you want to apply to these SKUs

With regards to the Min Price, Max Price & Rule, there is a separate column for each one of these in relation to the different channels/marketplaces.

So you can tailor your prices & rules to suit specific marketplaces.

The “Set Min/Max Prices (All SKUs)” template has the same columns.

The “Set Fixed Prices (All SKUs)” template has the following columns:

The SKU & Title as seen in the previous two templates.

There’s then a price column for each channel e.g. UK would be ‘AUK Price’.

This price will be the fixed price that you would want your SKU at.

Then, the column that turn turns repricing on or off is ‘AUK Y/N’ (e.g. UK).

Then in the column there’ll be ‘Y/N’, whereby ‘Y’ represents turning repricing on & ‘N’ represents turning repricing off.

For example if you wanted to turn the repricing off for a certain SKU in the UK, then under the ‘AUK Y/N’ column you should type the letter ‘N’ in.

ii) Importing

When you have finished editing your file & you’re ready to upload it, then you do so via “Bulk Imports”.

Specifically the ‘Import your updated prices’ drop down. You have two options…

• Min / Max: Select this if you’ve used the “Need Min/Max”or “Set Min/Max Prices (All SKUs)” template
  Whereby you’re wanting upload Min/Max & Repricing Rules data for your SKUs
  You’ll see a black ‘Upload New file’ button below the drop down that you click to find & upload your file
  Then below “My Most Recent Imports” you’ll likely see the file status as ‘In Queue’
  It normally takes a short while to upload before hopefully changing to ‘Success’
  This signifies the file has been uploaded & the new Min/Max & Rules data will be live
  If you see ‘Failed’, then the upload hasn’t worked, which is likely due to an error that can be rectified by making reference to this link – click here.
• Fixed Prices: Select this if you’ve used the ‘Set Fixed Prices (All SKUs)’ template
  Whereby you’re wanting to turn off repricing of SKUs because instead you’re opting keep their prices set at a certain value

My Thoughts – RepricerExpress Review

Other than the automations feature which is probably my favourite part of RepricerExpress, the bulk imports option is another big plus for me.

For our OA business we rely heavily on spreadsheets for our product analysis.

Within one of our spreadsheets is all of our repricing data where we calculate the min & max prices for all our purchases.

Therefore, because we already have this data in a spreadsheet, it is a simple as a copy/paste from our spreadsheet into the RepricerExpress spreadsheet.

Considering we’re ordering hundreds & thousands of new products a week, this a huge time saver compared to manually inputting all of our min/max prices.

Also, we have a “Main Repricer” rule which we apply to all new purchases so we just leave that column the same.

Then simply copy/paste the product SKU, title & min/max prices into the RepricerExpress spreadsheet from our own spreadsheet.

Within minutes the spreadsheet is uploaded & live on Repricer Express where it’s left to do all the hard work for us.

This method of applying your min/max prices & your repricing rules may not suit you, but if you can find a way of making the most of this option…

I highly recommend it!!! Mainly due to it’s simplicity, effectiveness & because of how much time it saves.?

b) My Exports Page

Now we’ve covered Imports, lets briefly look into the My Exports side of Repricer Express.

For instance, there is a vast amount of valuable data available within RepricerExpress that you may wish to download, specifically the ‘My Inventory’ data.

Here you can analyse all your channels or a channel specifically, based on all sorts of filters & data points.

If you wish to export this data for your own records & analysis, or to edit & then re-upload via bulk imports, then this is made simple & easy to do.

From “My Inventory”, you simply pick your channel (or leave as ‘all channels’ to see all your data) & then select your filter.

This will populate the relevant SKUs & below the results you will see a green button “Export as CSV” that you can click to download your SKUs.

My Thoughts – RepricerExpress Review

To this day I haven’t exported any data from RepricerExpress…

I find it easier to analyse everything within the their easy to follow layout.

However, for some I can see why this would be of interest & they have made extremely easy to do should you want to.?

5. Channels – RepricerExpress Review

The final section of Repricer Express is the Channels page.

This is where you can view & edit the different channels/marketplaces that you have linked up to RepricerExpress.

From here you add/link your channels & once they are added you can edit their status between Safe Mode & Live Mode as you see fit.

Adding a new channel:

Adding a new channel to Repricer Express is very simple.

You just click the green “Add New Channel” button & select the relevant marketplace you wish to add.

It will then be listed under your ‘Channels’ showing as ‘not linked’ & in ‘safe mode’.

This is because you then need to link the channel.

To link the channel you simple click where it says ‘not linked’ where a pop up with appear that instructs you on how to proceed.

Safe mode and Live mode:

Your Channels will either be in Safe Mode or Live Mode.

Safe mode indicates that the RepricerExpress will internally price & display your product price within their system…

HOWEVER, these prices will not be uploaded & live on Amazon.

The idea of this is to allow you to experiment with & test out Repricer Express!

Specifically test that the Min/Max, Rules & Automations you’ve set up to ensure everything is working properly before making the settings live on Amazon.

“Live Mode” therefore signifies that your settings are live, meaning RepricerExpress is actively applying these price settings to Amazon.

Jump Start option

After you had set up your Min/Max, Repricing Rules & Automations and you feel ready to go to ‘Live Mode’…

You will be given the choice to ‘jumpstart’ repricing of your products.

‘Jumpstart’ means that as soon as you go live, RepricerExpress immediately changes the products prices on Amazon by a tiny amount (1p in the UK), just once.

This triggers a price change straight away instead of relying on a competitor to change the price, which in turn means your listings begin to reprice much quicker.

If you choose not to jumpstart then it just means that the listings can take longer to reprice if none of your competitors change their price.

This can turn into an especially long wait if there’s not many competitors on the listing, or they are competitors who do not actively reprice regularly.

6. Extras – Repricer Express Review

Well, there goes. I have covered & reviewed the features of Repricer Express that I use or refer to on a daily basis.

However, before I conclude the review, I need to mention a few extras of RepricerExpress that I do not personally use, but you may find useful.

RepricerExpress is actually compatible with lots of other platforms that you may use such as softwares, webstores, FTP & dropbox.

Don’t ask me how, because as I say I have not experimented with any of this!

But here’s a little run through of how these other platforms can be used in conjunction with Repricer Express.

Third Party Software

You can connect other software to Repricer Express that will automatically update your Min/Max prices.

Also, you use RepricerExpress to send your Amazon prices to the third party software so that the prices stay in line with each other.

This can be done using FTP or Dropbox.

Webstore

If you have your own website then using RepricerExpress you can send your live Amazon prices to your website so that they stay in line with each other.

Repricer Express is also able to send your Amazon/eBay prices to your website on an automatic schedule.

Again there have two options for this, via FTP or Dropbox. Please see the details below.

 https://help.repricerexpress.com/hc/en-us/articles/360000044437-How-can-I-link-RepricerExpress-to-my-own-system-

7. Conclusion – RepricerExpress Review

Well done, you have made it to the top of the “In Depth RepricerExpress Review” Mountain!

With this article, I wanted to add a proper insight into each & every aspect of Repricer Express…

so with that in mind, I will not be apologising for the length of this article haha.

I wanted you to leave here feeling that you are as equipped as possible to decide whether it’s right for your or not.

You could and should refer back to this article as a repricer express tutorial!

I made it clear at the beginning that I am a huge advocate of RepricerExpress, but rather than just tell you that i wanted to give you a few reasons why…

I felt that by offering an explanation of each part, coupled with “My thoughts” on it, then you should be able to come away from this genuinely understanding the software & all its benefits.

But one last thing before I leave you! As there’s been so much to take in, I just want to briefly recap the main reasons why I love RepricerExpress…

Here’s my RepricerExpress Review in a nut shell:

• User Friendly: The whole site is really clear, with a sleek layout that is easy to navigate & follow.
• Tutorials: Repricer Express offer written & video tutorials to help with explaining & setting up all features.
  They’re easy to follow & help tremendously when getting started.
• Time saver: It has saved me so much time, it does all the hard work for you.
  Meaning you can work on other growth tasks.
• Extra Data: Obviously RepricerExpress was created to be a Repricing software, but as you can probably appreciate Repricing & Sales go hand in hand.
  RepricerExpress have not only created a stand out Repricing software, but they also offer in depth Sales data that is laid out in such an easy to understand way.
  I didn’t get Repricer Express for it’s sales data, but it’s something I now look at most days & truly value.
• Increased sales: We have seen a direct correlation between using Repricer Express & seeing more sales.
  The better we get with Rules & Automations, the more our sales increase.
• Stock Management: Both in terms of shifting old ‘slow moving’ stock, & on the contrary being able to prevent the running out of ‘fast moving’ stock…
  we have improved tenfold! Being able to implement Rules & Automations that cater for these scenarios (& other stock management issues) is amazing.
• Repricer Rules options: RepricerExpress have thought of every scenario. The vast number of variables you have within the Repricer rules settings means…
  you can create rules to cater to any pricing strategy you can think off.
• Automations: What can I say? It’s what drew me to Repricer Express in the first place & is still my favourite feature.
  It means you can set up Rule movements to help you achieve almost any outcome, all without you needing to do anything other than the initial creation.
  It’s helped with so many things, but the stand out one has been getting rid of slow moving stock & preventing the dreaded Amazon Long term storage fees.
  Since using Repricer Express we’ve never encountered these issues…
  All because our Automations, in conjunction with our Repricing Rules, have always sold the stock off in time.
• Templates: I’ve mentioned how impactful the Rules & Automations are. But couple this with how simple they are to set up, RepricerExpress really look after you.
  They have created easy to understand templates for Rules & Automations, meaning you can literally be set up within minutes with ready-made templates that really work!
  I still have some Rules and Automations running today that are Repricer Express templates. They’re so important in helping get you on your way.
• Bulk Imports: Because we use spreadsheets to produce our repricing calculations, we can seamlessly transfer our data onto the RepricerExpress sheets.
  This saves so much time & is incredibly easy to do, meaning we can upload hundreds & thousands of SKUs at a time.
  Then within minutes these products are being repriced by the magic of Repricer Express.

Whatever you decide to do moving forwards, I urge you do address your pricing & repricing strategy for your Amazon business.

Whether you use RepricerExpress or not…

Please just put something in place because it really is important for managing your products & importantly GROWING your business.

Before you go, let me give you a chance to get something extra for free…

If you’ve read this article & decided that you’d like to use Repricer Express, you can use the following code to get 30 days FREE trial.

Repricer Express Promo Code – EBUSINESSBOSS30

Sign Up Link: Repricer Express

It is an affiliate link where I will make a small commission, but at no extra cost to you! (It actually makes it cheaper).

If you’re not convinced, that’s fair enough, but as it’s a FREE trial you don’t really have anything to lose, its a no brainer.

So, what are you waiting for? Get repricing!!!

P.s. – Please feel free to leave any comments & questions, i’ll endeavour get back to you ASAP!
Especially if you start using RepricerExpress, I’d love to hear how you get on ?

P.P.s – Here is an article for any of you that are interested in learning more about the other amazon business models.

Thanks & best wishes with your business journey.

Sam

eBusinessBoss

Tags: Amazon Software Review