Splitly Review for Amazon Sellers: Necessary or Nice to Have?

Top Amazon sellers understand how to harness the power of A/B split testing. In this Splitly review, I’ll take you through why Amazon sellers are using this tool and how you can make the most of it.

A/B testing has been around for quite some time, but it’s more relevant than ever, especially if you choose to sell on Amazon.

It’s not viable to create a listing and let it run. You also need to monitor listing performance and optimize accordingly – if you want more sales, anyway.

Splitly is a tool that makes A/B testing a lot easier.

Splitly Review – What Is It?

Splitly is Amazon split testing software created by a team of developers, statisticians, and Amazon sellers. Using algorithms, the software ensures sellers are getting the most out of each product listing. This is done by testing out images, keywords, descriptions, pricing, and more.

The result is a listing that truly appeals to your ideal customer.

Getting set up is easy, and once you have an account, you simply link it to your Amazon account to start testing.

Splitly works by rotating listing variations over several days. Using the data from these tests, you will know exactly which elements are working, helping you build the ultimate product listing.

Theoretically, you can never actually fully optimize a listing. Over time the market changes, and this should make split testing an integral part of your strategy.

When it comes to split testing your price, the software takes your fees and costs into account so you can optimize towards the maximum level of daily profit.

Is Splitly legit, though?

Splitly has been around for several years and has been featured on several renowned online platforms, including Forbes and FBA Allstars.

Not a lot of people realize this, but Jungle Scout actually owns Splitly! This makes the software as trustworthy and legit as it needs to be. In my eyes, Jungle scout is arguably the most established Amazon-related software company out there.

Splitly Review

Source: Splitly

Splitly Review –  Features

Let’s dive into the functionality offered by Splitly.

A/B Split Testing

With the help of artificial intelligence, Splitly can run various tests on images, prices, and descriptions, all the while recording customer behavior. Once it collects enough data, you receive a report that outlines the combinations to generate the most traffic and sales.

Splitly AB Testing

Source: Splitly

Of the many split testing tools I have used, Splitly makes one of the easiest tools to use to A/B test on Amazon. What’s more, it’s one of the few tools that won’t just produce reports and leave the rest up to you. Splitly’s algorithm will implement the changes for you, ensuring you end up with a highly optimized listing.

As a side note, I recommend you read through my guide on how to write Amazon product descriptions that convert before you run any tests; understanding these principles should help in a big way.

Profit Peak

Since pricing is one of those elements that can completely alter your bottom line, Splitly has also included a tool called Profit Peak.

Profit Peak is an automated pricing optimization tool that helps keep your products at the sweet spot. No need to manually update prices in accordance with competitor and market changes – Profit Peak will do it for you. You do have control over minimum and maximum price limits, though, so you don’t need to worry about any negative effects on your profits.

Keyword Rank Tracker

Lastly, Splitly also offers a keyword rank tracker tool. Every day, you receive updates on how your keywords are ranking for your products, as well as those of your competitors. You can also access historical data, helping you track trends.

The Rank Tracker tool should be used in conjunction with your A/B tests for the best optimization results.

I’ve found that I can also keep an eye on competitor listing changes based on keyword tracking data on Splitly. When their listings start ranking higher for specific keywords, I can monitor what was changed and apply those changes to my listings.

Keyword Rank Tracker

Source: Splitly

Splitly Review – Pros and Cons

Next, let’s take a look at the overall pros and cons of using Splitly’s split testing software.


  • AI creates a smarter, automated testing environment, which is useful for busy Amazon sellers.
  • By maximizing the effectiveness of your product listings, you are also boosting your bottom line.
  • The user interface is intuitive and easy to use.
  • Frees up time to focus on other tasks related to your Amazon business.
  • Splitly software combines three tools that are all essential to effective A/B testing and product listing optimization.


  • You can only split test one thing at a time (This is the case with all split testing software)
  • Splitly currently has no free trial.

Splitly Ratings & Conclusion

  • Ease-of-Use: 4/5
  • Features: 4/5
  • Customer Service: 5/5
  • Value for Money: 4/5

If you are currently spending a lot of time tweaking and optimizing your Amazon product listings, Splitly can free up your time. Even if you are new to split testing tools, Splitly is easy to use and understand.

If you don’t mind the additional monthly cost, Splitly can be a good long-term tool to have as an Amazon business owner.

For us, it’s a no-brainer, it means we can ensure our listings are as strong as possible, and the chance of them dropping off the pages is minimized.

Splitly is a huge competitive advantage, as I’m sure you can see.

If you’d like to sign up, use the link above! We’d appreciate it! If you do, we will make an affiliate commission, only fair that we mention that!

More soon!

Tags: amazon seller tools, Amazon Software Review, amazon tools, split testing, splitly

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